Furia Café

How did this place come about and what made it different from the start?
Furia Café was born from a very clear intention: to build a space where different disciplines could coexist naturally. More than opening a coffee bar, the project emerged as a personal evolution—my fourth bar—the result of years of exploration, learning, and refinement.

From the outset, the space was conceived as an exercise in curation, where coffee, matcha, pastry, kitchen, sound, and atmosphere all respond to the same logic and carry equal weight within the experience.

What part of the day, space, or creative process do those who work here enjoy the most?
Probably the moments before service. There’s something very particular about that rhythm where everything begins to take shape: the first extractions, bread fresh out of the oven, the space waking up. It’s a moment where you can sense the energy of the place before it begins to be inhabited.

Throughout the day, when the kitchen, the bar, and the music begin to interact almost intuitively, it becomes interesting to observe how the space transforms without losing its character.

If someone is coming in for the first time, what should they not miss?
The full experience. Furia Café was conceived as a space where coffee, matcha, pastry, kitchen, and atmosphere form a shared language. The menu, developed by chef Rodrigo Morales—whose trajectory includes kitchens such as Quintonil, Madereros, Alcalde in Guadalajara, Bésame Mucho in Milan, Tencüi and Club El Desconocido —reflects this intention through processes that take place within the space itself, such as the chicken, bacon, and pork loin that we smoke in-house.

At the same time, we roast our own beans, working directly with farms in Veracruz under fair trade principles and developing profiles that prioritize clarity and character in washed and honey processes. Furia Café is a space that reveals itself in layers.

What has been an interesting challenge that has made you rethink something about the project?
Learning to balance precision and intuition. When working with multiple variables—coffee, kitchen, pastry, atmosphere, sound—the challenge is not to add elements, but to maintain coherence. The task has been to sustain a clear identity without rigidifying the experience.

What influence, idea, or reference continues to shape the way you work today?
The idea that a space can be built from sensitivity, not only from function. We’re interested in creating atmospheres that are felt rather than concepts that need to be explained.

What place, project, or person has inspired you recently and why?
We’re inspired by projects where the experience is built through detail and intention, without stridency. Spaces that understand that design, product, and atmosphere are not separate layers, but part of a single discourse.

If your space could invite someone to collaborate for a day, who would it be and what would you do together?
Someone whose practice resonates with the sensitivity of the space—a musician, a designer, a chef—more than someone tied to a specific discipline. We’re interested in collaborations that create unexpected intersections.

Is there an object, corner or detail of the place that has a story that few people know?
More than a specific object, the story of the space lives in the details that shape its atmosphere. From the tube amplifier to pieces that dialogue with the material history of coffee—such as an early-2000s machine and a ROK Espresso from the limited edition released in 2014, piece number 22 of a series of one hundred—every element responds to the same intention.

Nothing in the space is entirely accidental. These are details that are rarely perceived immediately, but that deeply define the character of the place.

If this project were a city, a book, or a record, which would it be and why?
Probably an album. Like music, the space is built from layers, rhythms, and nuances. It’s not something you immediately understand, but something you experience. Which one?… it would be several: In Rainbows from Radiohead , for its sensitivity and depth; a work built from layers, nuances, and an intensity that doesn’t need to impose itself. Moon Safari from Air, for its atmospheric, sensory, spatial, and ethereal quality. Dummy from Portishead, for its elegance, melancholy, sophistication, and rich textures. And Mezzanine from Massive Attack, for its dark elegance.

Answers by Mr. Joe from Furia Café