I'm inspired by the five years I lived in Spain, surrounded by the incredible vibe of specialty coffee shops, brunches, and bars. There, I discovered the magic of arriving alone, ordering a coffee, and feeling at home.

Japan continues to be a great inspiration. This year, our relationship with the Japanese coffee community and exposure to their way of integrating tradition with the cutting edge has led us to rethink the future of Cucurucho and Company as a cultural bridge between Mexico and Asia.

We understood that our role was not just to develop rolls of film, but to give value to the entire universe surrounding film: the cameras, the processes, the community, and the experiences behind each photograph.