How did this place come about and what made it different from the start?
I originally ran the shop as a bakery and coffee shop. It quickly became very popular, with long queues down the street and a staff of 13 people crammed into a tiny 30sqm space. I could see that it was growing at an unsustainable pace and decided that, rather than expanding or opening a second location, I decided to rethink what could be done in the current location that the community would still welcome. It had been a long time since Camberwell had a dedicated bookshop, and one day it popped into my mind. So, from the start I already knew many people in the local area, we already had a strong relationship of trust in the community that was so important to get the business off the ground.
What part of the day, space, or creative process do those who work here enjoy the most?
I really enjoy Saturdays, when we have the most customers in the store. It can be hectic, but I find it incredibly valuable to have conversations with people coming in - definitely about books but also about their lives, and just to observe how they interact or react to the shop.
If someone is coming in for the first time, what should they not miss?
Honestly, the sunshine, which will be on one side of the street or the other, depending on the time of day. It's magical to take one of our chairs and relax outside the shop, in the sun with a coffee or book.
What has been an interesting challenge that has made you rethink something about the project?
Our events have started to sell out so quickly, often before even the flyers had arrived back from the printer. I had to consider how our events could be accessible to as many local community members as possible, especially those who might not rush online to buy a ticket for an event six weeks away. We now hold back a certain portion of tickets to sell only in-store - it might be a simple idea but it's hugely appreciated.
What influence, idea, or reference continues to shape the way you work today?
The idea that the space should feel less like a shop and more like someone's (exceptionally nice) living room. I had a lot of visual references of Jane Birkin's home in Brittany when thinking about the original design and feel of the space. The hardest part of that is making sure everyone feels welcome the second they walk in the door.
What place, project, or person has inspired you recently and why?
A day walking around Paris is always very inspiring - it's a city full of small shops whose owners you wonder how they can possibly pay their rent. I always come back with fresh ideas.
If your space could invite someone to collaborate for a day, who would it be and what would you do together?
Pink PantheressI think she's incredibly innovative, very south London and always exactly where she wants to be. I'd ask her to programme a one-day cultural event, but she could do whatever she wants, really!
Is there an object, corner or detail of the place that has a story that few people know?
The cork tiles covering the walls behind the counter reference 1980s Australia, the decade and place where I'm from.
If this project were a city, a book, or a record, which would it be and why?
I really hope it would be London, it's the best city in the world.
Answers by Danielle Moylan, owner of Lala Books, south London.
