Sinergia Café

How did this place come about and what made it different from the start?
Initially, it was going to be a space to sell only coffee and bread, all homemade. The idea had been developing for over five years. While working independently, we always had the idea of ​​having our own project. When someone shared a rental space with us, that's where it all began, with just the three of us. The decision had to be made in less than twenty days, and that's how we took the step of moving to Guadalajara and opening Sinergia. It was all an unexpected turn because of the space it had, more personal, more responsibility. Without thinking twice, we said a resounding yes, let's do it.

Sinergia's biggest differentiator is its quality and hospitality. Going to Sinergia for coffee means enjoying something well-made and of excellent quality at a truly affordable price, accompanied by great conversation and a deeper connection than just selling you a cup of coffee.

What part of the day, space, or creative process do those who work here enjoy the most?
Mornings are always our best moments: calibrating and interacting with clients, sharing, getting to know each other, talking about music, our weekends, trips, etc.

If someone is coming in for the first time, what should they not miss?
Definitely order a latte and a pistachio macadamia cookie; the Chilaquiles Sinergia are a must-try, made with a beet sauce, worthy of being recognized as the star of the name “Sinergia”.

What has been an interesting challenge that has made you rethink something about the project?
The world of coffee continues to expand. Every day new projects, new bars, new ideas are born. And amidst this constant growth, we always ask ourselves: what is really behind each space?

We believe that coffee, though part of everyday life, demands much more than technique or investment. It requires genuine passion, dedication, and a special sensitivity to transform something so commonplace into a meaningful experience. Because ultimately, making coffee isn't just about serving a beverage; it's about sustaining that vision every single day.

What influence, idea, or reference continues to shape the way you work today?
Mexican coffee culture has undoubtedly always influenced us, knowing that our coffee comes from Mexican regions and families. We are guided by passion, perseverance, and the knowledge that what we do truly moves and inspires us deeply.

What place, project, or person has inspired you recently and why?
Our greatest inspiration on this coffee journey has a very clear origin: Cucurucho Café. It was there that we spent a fundamental stage of our lives, and of this profession, where we not only learned to work with coffee, but to understand it from a much deeper place. There we discovered something that defines everything we do today: passion.

And if today we feel a deep responsibility to share only Mexican coffee, it is because it is the least we could do as Mexicans; that also keeps us inspired, involved, and satisfied.

Is there an object, corner or detail of the place that has a story that few people know?
We have a frame that marked the project and mainly Alejandro; it was the first full sack he toasted, through trial and error. We decided to frame it and put it outside where everyone could see it because nothing in this life is done overnight, and that sack is proof of the hard work, the perseverance, and what it has taken for us to be here.

If this project were a city, a book, or a record, which would it be and why?
We can't choose just one book:

1. The Creative Act: we do everything for a reason.
2. Physiology of taste in the 21st century
3. Unreasonable hospitality: it takes hospitality beyond expectations, speaking of the genuine, the creative, and the passionate.

Answers by Alejandro Esparza, Frania Gomez, Michelle Garcia, founders of Sinergia.