Café Proyecto Cero

How did this place come about and what made it different from the start?
The idea of Café Proyecto Cero began with a passion for coffee and the joy of discovering cafés everywhere. For several years we moved back and forth between Mexico City and Querétaro; during that time we tried many cafés and dreamed of one day having our own.

Larissa later joined that dream and added the idea of creating a space where illustrators could bring and sell their work, alongside a selection of writing accessories.

What has been an interesting challenge that has made you rethink something about the project?
We’ve come to understand that the challenge isn’t easy, but we’re learning how to manage the business and we’re constantly searching for coffee from other regions.

What influence, idea, or reference continues to shape the way you work today?
A coffee project that feels out of this world—a kind of space exploration in search of new sensations for people. A café made for takeoff, something you can enjoy at the bar or take home. No labels: just good coffee, prepared to each customer’s taste.

What place, project, or person has inspired you recently and why?
We decided to learn more about coffee by visiting some coffee-growing regions in Veracruz. There we realized the complexity of producing a great cup and everything that happens behind the scenes. That experience also made us decide that we wanted to sell coffee beans as well.

Is there an object, corner or detail of the place that has a story that few people know?
We found the space for the bar and rebuilt it. During that process we were inspired to create a retro-space café, where our love for cats would also be reflected.

If this project were a city, a book, or a record, which would it be and why?
We would be a café from The Twilight Zone.

Answers by Paula Calderon and Larissa Ibarra, partners at Café Proyecto Cero