{"id":218713,"date":"2026-10-28T08:47:10","date_gmt":"2026-10-28T14:47:10","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=218713"},"modified":"2026-10-28T08:49:34","modified_gmt":"2026-10-28T14:49:34","slug":"masa-critica","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/masa-critica\/","title":{"rendered":"Masa\u00a0Cr\u00edtica"},"content":{"rendered":"

Dulce Mariana Ayala B\u00e1rcenas<\/p>\n\n\n

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\u00bfC\u00f3mo naci\u00f3 Masa Cr\u00edtica y qu\u00e9 la hizo diferente desde el principio?<\/strong>
Masa Cr\u00edtica pan y caf\u00e9<\/strong><\/a> existe porque deseaba trabajar en un lugar que respetara a la ciudad, que les ofreciera a las personas algo sabroso y amable, donde se pudiera llegar a pie o en bici y que estuviera lejos de los coches. A\u00f1os antes de crear Masa Cr\u00edtica, pertenec\u00ed a grupos que promueven ciudades m\u00e1s humanas y eso fue un parteaguas en mi vida. De repente, me encontr\u00e9 en mi casa haciendo pan todos los d\u00edas y vendi\u00e9ndolo en un local de 9m\u00b2 al que, adem\u00e1s, pod\u00eda llegar en bici sin problema.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
Cuando probamos las nuevas creaciones, tomamos un descanso en el que estamos la mayor\u00eda del equipo y logramos que un pan alcance para todos. Probarlo por primera vez est\u00e1 bien bonito.<\/p>\n\n\n\n

Tambi\u00e9n disfrutamos cuando hacemos el descanso afuera de la primera sucursal, porque estamos en la banqueta y podemos ver a nuestros clientes, saludarlos, platicar, re\u00edr y hasta crear teor\u00edas.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?<\/strong>
Algo dulce ser\u00eda una conchita combinada y un flat white. Algo salado, una chapata de roast beef con chucrut y un cold brew t\u00f3nico. Si vienes a desayunar, prueba un jugo Moncho y los chilaquiles mixtos.<\/p>\n\n\n\n

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\u00bfCu\u00e1l ha sido un desaf\u00edo interesante que las haya hecho replantearse algo de Masa Cr\u00edtica?<\/strong>
Uno bueno fue que nuestro primer nombre fue Panacleta y, despu\u00e9s de un a\u00f1o, nos percatamos de que ese nombre ya ten\u00eda registro. Fue un dolor directo al coraz\u00f3n. Ya quer\u00eda cerrar la panader\u00eda, me aferr\u00e9 al nombre, pero ahora agradezco mucho el reto.<\/p>\n\n\n\n

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What influence, idea, or reference continues to shape the way you work today?<\/strong>
Hay un t\u00e9rmino que invent\u00f3 Jaime Lerner: \u201cAcupuntura urbana: una acci\u00f3n r\u00e1pida en un lugar adecuado puede cambiar la din\u00e1mica de toda la ciudad\u201d. Yo le sum\u00e9 a esta din\u00e1mica algo que me diera para vivir, que fuera rico y disfrutable, y que muchos mexicanos adopt\u00e1ramos: el pan y el caf\u00e9. \u00a1F\u00e1cil! Pienso que el flujo de nuestros clientes genera una calle m\u00e1s segura, voces y camarader\u00eda en el espacio p\u00fablico, algo bien necesario en este mundo.<\/p>\n\n\n\n

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What place, project, or person has inspired you recently and why?<\/strong>
Siempre he admirado el trabajo de las personas que venden pan y tamales en triciclo. Una vez tuvimos uno con la idea de poder vender nuestro pan en el Centro de Quer\u00e9taro de esa forma, pero est\u00e1 dif\u00edcil hacerlo en calles de adoqu\u00edn. Necesitas pr\u00e1ctica, fuerza y ma\u00f1a. Finalmente, nos robaron el triciclo.<\/p>\n\n\n\n

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Si Masa Cr\u00edtica pudiera invitar a alguien a colaborar por un d\u00eda, \u00bfqui\u00e9n ser\u00eda y qu\u00e9 har\u00edan juntos?<\/strong>
Sin duda invitar\u00eda a Natalia Lafourcade<\/strong><\/a>. En 2022 hicimos un conciertito, \u201cLa Masita Musical\u201d, e invitamos a Belafonte Sensacional<\/strong><\/a>, que se avent\u00f3 unas rolas en la banqueta. Vinieron un buen de personas, no se cerr\u00f3 la calle y hab\u00eda espacio perfecto para todos. Tambi\u00e9n vinieron infancias, se bail\u00f3, se cant\u00f3, se aplaudi\u00f3, se bebi\u00f3 mucho cafecito y se vendieron panes y panes.<\/p>\n\n\n\n

Me imagino as\u00ed a Natalia: todos disfrutando del espacio p\u00fablico y haciendo la Masa.<\/p>\n\n\n\n

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Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
La elecci\u00f3n del nombre \u201cMasa Cr\u00edtica\u201d siempre me gusta explicarla, porque es algo que ya existe, no lo invent\u00e9 yo. Se usa en f\u00edsica, sociolog\u00eda y ahora en movilidad, y va as\u00ed: la masa cr\u00edtica es el n\u00famero m\u00ednimo de individuos necesario para iniciar un cambio de conducta o un fen\u00f3meno colectivo que luego crece por s\u00ed mismo.<\/p>\n\n\n\n

Pens\u00e9: ya tiene la palabra masa, como las masas del pan, y el t\u00e9rmino representa justo lo que quiero lograr, que crezca por s\u00ed mismo, con la levadura correcta, como el pan.<\/p>\n\n\n\n

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Si Masa Cr\u00edtica fuera una canci\u00f3n, \u00bfcu\u00e1l ser\u00eda y por qu\u00e9?<\/strong>
Ser\u00eda una canci\u00f3n:\u00a0Hasta la ra\u00edz<\/em>, de Natalia Lafourcade. Un d\u00eda hasta establecimos que se iba a escuchar todos los d\u00edas a la misma hora.<\/p>\n\n\n\n

Le tenemos mucho amor a la Masa por lo que nos genera. Somos amigos, hacemos amigos, creamos pan, llevamos en las venas pan y muchas risas. Cuando no estamos en la Masa, la extra\u00f1amos y siempre hablamos de todo lo bonito que es pertenecer a ella. El chiste es hacer ra\u00edz y crecer en colectivo.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Dulce Mariana Ayala B\u00e1rcenas
<\/strong>Creadora de Masa Cr\u00edtica
Pan y caf\u00e9
Quer\u00e9taro, M\u00e9xico
<\/em>instagram.com\/masacriticapanycafe<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Un d\u00eda hasta establecimos que “Hasta la ra\u00edz” de Natalia Lafourcade se iba a escuchar todos los d\u00edas a la misma hora. Le tenemos mucho amor a la Masa por lo que nos genera. Somos amigos, hacemos amigos, creamos pan, llevamos en las venas pan y muchas risas. Cuando no estamos en la Masa, la extra\u00f1amos y siempre hablamos de todo lo bonito que es pertenecer a ella. El chiste es hacer ra\u00edz y crecer en colectivo.<\/p>","protected":false},"author":2641,"featured_media":218715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[4432],"class_list":["post-218713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-queretaro"],"acf":[],"mb":[],"yoast_head":"\nMasa\u00a0Cr\u00edtica - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/masa-critica\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Masa\u00a0Cr\u00edtica - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Un d\u00eda hasta establecimos que "Hasta la ra\u00edz" de Natalia Lafourcade se iba a escuchar todos los d\u00edas a la misma hora. 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