{"id":218360,"date":"2026-10-12T17:07:46","date_gmt":"2026-10-12T23:07:46","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=218360"},"modified":"2026-10-12T17:11:46","modified_gmt":"2026-10-12T23:11:46","slug":"la-obsesion-de-the-macallan","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/la-obsesion-de-the-macallan\/","title":{"rendered":"La obsesi\u00f3n de The Macallan"},"content":{"rendered":"

El tiempo, la madera y cientos de decisiones definen lo que termina en una copa.\u00a0En Ciudad de M\u00e9xico, The Macallan presenta Mastery Beyond Reason, una experiencia inmersiva que explora los procesos detr\u00e1s de sus whiskies y la b\u00fasqueda de precisi\u00f3n que ha acompa\u00f1ado a la casa escocesa desde 1824.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Durante tres d\u00edas, una locaci\u00f3n privada en Roma Norte se transforma en un recorrido por el universo de The Macallan, donde dise\u00f1o, tecnolog\u00eda y storytelling permiten descubrir una historia que va m\u00e1s all\u00e1 de la destilaci\u00f3n. En lugar de seguir una l\u00ednea cronol\u00f3gica, la experiencia se construye alrededor de cuatro elementos: origen, madera, tiempo y oficio. Cuatro maneras de acercarse a los detalles que intervienen en la elaboraci\u00f3n de un whisky y que, aunque no siempre son visibles, forman parte de su identidad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La madera ocupa un lugar central en este proceso. Las barricas de roble sazonadas con jerez contribuyen al desarrollo de los aromas y sabores, adem\u00e1s de aportar al color 100 % natural de los whiskies de The Macallan. Su selecci\u00f3n y preparaci\u00f3n requieren conocimiento, paciencia y atenci\u00f3n a cada etapa. El resultado depende de una serie de decisiones que comienzan mucho antes de que el whisky llegue a la botella.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mastery Beyond Reason convierte esos procesos en una experiencia que puede recorrerse. Los distintos espacios combinan recursos visuales y sensoriales para acercar a los visitantes a un oficio perfeccionado durante generaciones. La propuesta consiste en detenerse en aquello que normalmente permanece detr\u00e1s del producto terminado: los materiales, las t\u00e9cnicas y el trabajo de las personas que participan en su elaboraci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para David Zambrano<\/strong><\/a>, Brand Ambassador de The Macallan en M\u00e9xico, el objetivo es precisamente mostrar esa suma de decisiones. Detr\u00e1s de cada whisky existe un proceso que comienza mucho antes de llegar a la copa, construido a partir de dedicaci\u00f3n, conocimiento y una b\u00fasqueda constante de calidad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Esta atenci\u00f3n al detalle tambi\u00e9n plantea una relaci\u00f3n particular con el tiempo. En una \u00e9poca acostumbrada a la inmediatez, la elaboraci\u00f3n del whisky depende de procesos que no pueden apresurarse sin alterar sus resultados. La madera necesita prepararse, los conocimientos se transmiten y cada decisi\u00f3n responde a una l\u00f3gica desarrollada a lo largo de los a\u00f1os. La experiencia invita a conocer esa dimensi\u00f3n del oficio desde una perspectiva contempor\u00e1nea.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Para The Macallan, preservar una tradici\u00f3n tampoco significa mantenerla inm\u00f3vil. La marca busca nuevas formas de compartir su historia sin abandonar los principios que han definido su trabajo desde su fundaci\u00f3n en Escocia. \u00abLa tradici\u00f3n nos da una base muy s\u00f3lida, pero tambi\u00e9n existe una curiosidad constante por seguir avanzando\u00bb, explica Zambrano. Evolucionar, se\u00f1ala, implica reconocer qu\u00e9 merece permanecer y encontrar maneras relevantes de transmitirlo a las nuevas generaciones.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En ese cruce entre permanencia y cambio se encuentra el sentido de Mastery Beyond Reason. El dise\u00f1o y la tecnolog\u00eda funcionan como herramientas para presentar una historia de m\u00e1s de dos siglos desde otro \u00e1ngulo, mientras los materiales y procesos siguen ocupando el centro del relato.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La experiencia re\u00fane as\u00ed distintas dimensiones de un mismo oficio: la precisi\u00f3n t\u00e9cnica, el conocimiento acumulado y la voluntad de seguir explorando. Una oportunidad para descubrir c\u00f3mo se construye la identidad de un whisky y cu\u00e1ntas decisiones pueden concentrarse en algo que, al final, cabe en una copa.<\/p>","protected":false},"excerpt":{"rendered":"

Detr\u00e1s de cada whisky hay una historia de materiales, tiempo y decisiones. Con Mastery Beyond Reason, The Macallan transforma una locaci\u00f3n en Roma Norte en una experiencia inmersiva que explora los procesos detr\u00e1s de sus whiskies, desde las barricas de roble sazonadas con jerez hasta los conocimientos que han definido a la casa escocesa desde 1824.<\/p>","protected":false},"author":2641,"featured_media":218362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"noticias","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17462],"tags":[],"class_list":["post-218360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"mb":[],"yoast_head":"\nLa obsesi\u00f3n de The Macallan - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/la-obsesion-de-the-macallan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La obsesi\u00f3n de The Macallan - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Detr\u00e1s de cada whisky hay una historia de materiales, tiempo y decisiones. 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