{"id":218242,"date":"2026-10-01T16:49:57","date_gmt":"2026-10-01T22:49:57","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=218242"},"modified":"2026-10-01T16:50:01","modified_gmt":"2026-10-01T22:50:01","slug":"louisonce","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/louisonce\/","title":{"rendered":"louisonce"},"content":{"rendered":"

Luis D\u00edaz<\/p>\n\n\n

\"\"<\/figure>\n\n\n

\u00bfC\u00f3mo naci\u00f3 Louisonce y qu\u00e9 lo hizo diferente desde el principio?
<\/strong>Louisonce<\/strong><\/a> naci\u00f3 de las ganas de hacer las cosas a mi manera. Siempre me ha interesado cruzar conceptos que normalmente no son existentes: el western, el streetwear, el vintage y la moda contempor\u00e1nea.<\/p>\n\n\n\n

Nunca me interes\u00f3 hacer cosas demasiado correctas. Me gusta que las piezas tengan car\u00e1cter, que sean protag\u00f3nicas, que tengan algo inesperado. Louisonce es eso: una mezcla de referencias, obsesiones y ganas de hacer ruido.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 momento o parte del proceso disfrutas m\u00e1s?
<\/strong>Cuando una idea que parec\u00eda medio absurda termina convertida en una pieza, una imagen o una campa\u00f1a que tiene coherencia con lo que es Louisonce.<\/p>\n\n\n\n

Tambi\u00e9n est\u00e1 esa parte de ver a alguien adaptando Louisonce a su estilo. Ah\u00ed es cuando deja de ser m\u00edo y empieza a tener vida propia. Eso me encanta.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfCu\u00e1l ha sido un desaf\u00edo interesante que te haya hecho replantearte algo sobre Louisonce?
<\/strong>Entender que crecer no necesariamente significa hacer m\u00e1s, sino hacer cosas que realmente tengan impacto con un car\u00e1cter Louisonce.<\/p>\n\n\n\n

Louisonce empez\u00f3 desde la experimentaci\u00f3n y seguir\u00e1 teniendo esa libertad. El reto es encontrar el balance entre hacer piezas que me emocionen creativamente y construir algo que pueda mantenerse en el tiempo, sin perder lo que lo hace diferente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 influencia, idea o referencia sigue guiando lo que haces hoy?<\/strong>
La mezcla de conceptos y c\u00f3digos. Me interesa mucho tomar algo que tiene una historia muy marcada, como una hebilla western, una bolsa de piel o un acabado vintage, y llevarlo a otro contexto.<\/p>\n\n\n\n

Me gusta esa tensi\u00f3n entre lo rudo-sofisticado, lo tradicional-urbano. No me interesa que todo combine perfectamente; me interesa que las cosas tengan personalidad y car\u00e1cter.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfQu\u00e9 lugar, proyecto o persona te ha inspirado \u00faltimamente y por qu\u00e9?
<\/strong>Nueva York ha sido una referencia muy importante para m\u00ed. Es una ciudad que cambia radicalmente con las estaciones, y eso me hizo pensar mucho en c\u00f3mo dise\u00f1o los objetos y en su relaci\u00f3n con el tiempo.<\/p>\n\n\n\n

Me interesa crear piezas que puedan vivir en todos esos cambios, que no dependan de una temporada para poder usarlas. Objetos que puedas usar en invierno, en verano o a\u00f1os despu\u00e9s y que sigan teniendo car\u00e1cter.<\/p>\n\n\n\n

Por otro lado, CDMX tiene un ritmo distinto, mucho menos marcado por las estaciones. Me gusta ese contraste entre ambas ciudades: una que cambia constantemente y otra que se mueve desde una cotidianidad m\u00e1s estable.<\/p>\n\n\n\n

Encontrar un balance entre las dos energ\u00edas es algo que me inspira much\u00edsimo. Esa mezcla de funcionalidad, permanencia y actitud es muy Louisonce.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Si pudieras invitar a alguien a colaborar en una sesi\u00f3n o encuentro, \u00bfqui\u00e9n ser\u00eda y qu\u00e9 har\u00edan juntos?<\/strong>
Me encantar\u00eda hacer algo con Willy Vanderperre<\/strong><\/a>. Me interesa su lenguaje visual, esa manera de construir im\u00e1genes que se sienten crudas, intensas y casi inc\u00f3modas.<\/p>\n\n\n\n

Imagino una sesi\u00f3n en La Baja, lejos de un set demasiado producido. Una carretera, desierto, mar, paisajes incre\u00edbles y un grupo de personas con personalidades muy distintas. Llevar el universo western a un lugar m\u00e1s oscuro, m\u00e1s editorial, menos obvio.<\/p>\n\n\n\n

Algo que no parezca una campa\u00f1a tradicional, sino un mundo al que te gustar\u00eda entrar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfHay alg\u00fan ritual, din\u00e1mica o detalle que se repita y que defina la experiencia de Louisonce?<\/strong>
Casi todo empieza con una obsesi\u00f3n visual. Una imagen, una textura, una prenda vintage, un evento o algo que vi en la calle y que se me qued\u00f3 grabado.<\/p>\n\n\n\n

Despu\u00e9s viene el proceso de mezclar, probar y ver hasta d\u00f3nde se puede llevar esa idea. Me gusta que haya espacio para equivocarse y que las cosas no est\u00e9n completamente resueltas desde el principio.<\/p>\n\n\n\n

Creo que esa libertad, ese punto de improvisaci\u00f3n, es bastante Louisonce.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Si Louisonce fuera una ciudad, un libro o un disco, \u00bfcu\u00e1l ser\u00eda y por qu\u00e9?<\/strong>
Louisonce ser\u00eda una mezcla entre Baja California Sur y Ciudad de M\u00e9xico. Un poco de desierto, mar, un poco de caos, coches, m\u00fasica, vintage y gente que no est\u00e1 intentando parecerse a nadie.<\/p>\n\n\n\n

Si fuera un disco, probablemente ser\u00eda algo que mezcla rock, house, m\u00fasica latina y algo de R&B. Algo que no sabes exactamente d\u00f3nde acomodar, pero que reconoces en cuanto empieza a sonar.<\/p>\n\n\n\n

Louisonce no tiene un solo concepto. Tiene una actitud.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Luis D\u00edaz
<\/strong>Founder, CEO & Creative Director<\/em>
instagram.com\/louisonce<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Louisonce naci\u00f3 de las ganas de hacer las cosas a mi manera. Siempre me ha interesado cruzar conceptos que normalmente no son existentes: el western, el streetwear, el vintage y la moda contempor\u00e1nea. Nunca me interes\u00f3 hacer cosas demasiado correctas. Me gusta que las piezas tengan car\u00e1cter, que sean protag\u00f3nicas, que tengan algo inesperado.<\/p>","protected":false},"author":2641,"featured_media":218245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17849],"tags":[],"class_list":["post-218242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"mb":[],"yoast_head":"\nlouisonce - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/louisonce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"louisonce - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Louisonce naci\u00f3 de las ganas de hacer las cosas a mi manera. Siempre me ha interesado cruzar conceptos que normalmente no son existentes: el western, el streetwear, el vintage y la moda contempor\u00e1nea. Nunca me interes\u00f3 hacer cosas demasiado correctas. Me gusta que las piezas tengan car\u00e1cter, que sean protag\u00f3nicas, que tengan algo inesperado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/errr-magazine.com\/english\/louisonce\/\" \/>\n<meta property=\"og:site_name\" content=\"ERRR MAGAZINE\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-01T22:49:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T22:50:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"999\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ERRR Magazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ERRR Magazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/\"},\"author\":{\"name\":\"ERRR Magazine\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/#\\\/schema\\\/person\\\/9e0858f05dc38c2acec51398a0490ecc\"},\"headline\":\"louisonce\",\"datePublished\":\"2026-10-01T22:49:57+00:00\",\"dateModified\":\"2026-10-01T22:50:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/\"},\"wordCount\":773,\"image\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/errr-magazine.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/DSC03817-1.jpg?fit=1500%2C999&ssl=1\",\"articleSection\":[\"Interviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/\",\"url\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/\",\"name\":\"louisonce - ERRR MAGAZINE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/errr-magazine.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/DSC03817-1.jpg?fit=1500%2C999&ssl=1\",\"datePublished\":\"2026-10-01T22:49:57+00:00\",\"dateModified\":\"2026-10-01T22:50:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/#\\\/schema\\\/person\\\/9e0858f05dc38c2acec51398a0490ecc\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/errr-magazine.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/DSC03817-1.jpg?fit=1500%2C999&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/errr-magazine.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/DSC03817-1.jpg?fit=1500%2C999&ssl=1\",\"width\":1500,\"height\":999,\"caption\":\"Created with RNI Films app. Profile 'Agfa Optima 200 Warm'\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/louisonce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/errr-magazine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"louisonce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/#website\",\"url\":\"https:\\\/\\\/errr-magazine.com\\\/\",\"name\":\"ERRR MAGAZINE\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/errr-magazine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/errr-magazine.com\\\/#\\\/schema\\\/person\\\/9e0858f05dc38c2acec51398a0490ecc\",\"name\":\"ERRR Magazine\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g\",\"caption\":\"ERRR Magazine\"},\"url\":\"https:\\\/\\\/errr-magazine.com\\\/english\\\/author\\\/errr-magazine\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"louisonce - ERRR MAGAZINE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/errr-magazine.com\/english\/louisonce\/","og_locale":"en_US","og_type":"article","og_title":"louisonce - ERRR MAGAZINE","og_description":"Louisonce naci\u00f3 de las ganas de hacer las cosas a mi manera. Siempre me ha interesado cruzar conceptos que normalmente no son existentes: el western, el streetwear, el vintage y la moda contempor\u00e1nea. Nunca me interes\u00f3 hacer cosas demasiado correctas. Me gusta que las piezas tengan car\u00e1cter, que sean protag\u00f3nicas, que tengan algo inesperado.","og_url":"https:\/\/errr-magazine.com\/english\/louisonce\/","og_site_name":"ERRR MAGAZINE","article_published_time":"2026-10-01T22:49:57+00:00","article_modified_time":"2026-10-01T22:50:01+00:00","og_image":[{"width":1500,"height":999,"url":"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg","type":"image\/jpeg"}],"author":"ERRR Magazine","twitter_card":"summary_large_image","twitter_misc":{"Written by":"ERRR Magazine","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/errr-magazine.com\/louisonce\/#article","isPartOf":{"@id":"https:\/\/errr-magazine.com\/louisonce\/"},"author":{"name":"ERRR Magazine","@id":"https:\/\/errr-magazine.com\/#\/schema\/person\/9e0858f05dc38c2acec51398a0490ecc"},"headline":"louisonce","datePublished":"2026-10-01T22:49:57+00:00","dateModified":"2026-10-01T22:50:01+00:00","mainEntityOfPage":{"@id":"https:\/\/errr-magazine.com\/louisonce\/"},"wordCount":773,"image":{"@id":"https:\/\/errr-magazine.com\/louisonce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg?fit=1500%2C999&ssl=1","articleSection":["Interviews"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/errr-magazine.com\/louisonce\/","url":"https:\/\/errr-magazine.com\/louisonce\/","name":"louisonce - ERRR MAGAZINE","isPartOf":{"@id":"https:\/\/errr-magazine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/errr-magazine.com\/louisonce\/#primaryimage"},"image":{"@id":"https:\/\/errr-magazine.com\/louisonce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg?fit=1500%2C999&ssl=1","datePublished":"2026-10-01T22:49:57+00:00","dateModified":"2026-10-01T22:50:01+00:00","author":{"@id":"https:\/\/errr-magazine.com\/#\/schema\/person\/9e0858f05dc38c2acec51398a0490ecc"},"breadcrumb":{"@id":"https:\/\/errr-magazine.com\/louisonce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/errr-magazine.com\/louisonce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/errr-magazine.com\/louisonce\/#primaryimage","url":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg?fit=1500%2C999&ssl=1","contentUrl":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg?fit=1500%2C999&ssl=1","width":1500,"height":999,"caption":"Created with RNI Films app. Profile 'Agfa Optima 200 Warm'"},{"@type":"BreadcrumbList","@id":"https:\/\/errr-magazine.com\/louisonce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/errr-magazine.com\/"},{"@type":"ListItem","position":2,"name":"louisonce"}]},{"@type":"WebSite","@id":"https:\/\/errr-magazine.com\/#website","url":"https:\/\/errr-magazine.com\/","name":"ERRR MAGAZINE","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/errr-magazine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/errr-magazine.com\/#\/schema\/person\/9e0858f05dc38c2acec51398a0490ecc","name":"ERRR Magazine","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be6323ad9d2e9ccb64dc094c5186e3c87ec45625ba818bfb3ada521ae559d3a3?s=96&d=identicon&r=g","caption":"ERRR Magazine"},"url":"https:\/\/errr-magazine.com\/english\/author\/errr-magazine\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/10\/DSC03817-1.jpg?fit=1500%2C999&ssl=1","mfb_rest_fields":["title","yoast_head","yoast_head_json","jetpack_sharing_enabled","jetpack_featured_media_url"],"_links":{"self":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/218242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/users\/2641"}],"replies":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/comments?post=218242"}],"version-history":[{"count":1,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/218242\/revisions"}],"predecessor-version":[{"id":218253,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/218242\/revisions\/218253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/media\/218245"}],"wp:attachment":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/media?parent=218242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/categories?post=218242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/tags?post=218242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}