{"id":217668,"date":"2026-09-03T10:35:17","date_gmt":"2026-09-03T16:35:17","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=217668"},"modified":"2026-09-03T10:35:22","modified_gmt":"2026-09-03T16:35:22","slug":"story-horse","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/story-horse\/","title":{"rendered":"story horse"},"content":{"rendered":"

Laura Iveth Garcia<\/p>\n\n\n

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How did this place come about and what made it different from the start?<\/strong>
Nuestro plan original era abrir una tostadora en \u00c1msterdam, donde viv\u00edamos en ese momento.<\/p>\n\n\n\n

Vinimos a M\u00e9xico en 2022 para visitar a mi familia y conocer algunas fincas de caf\u00e9. Durante ese viaje visitamos a unos amigos en Tulum y nos sorprendi\u00f3 que, a pesar de la cantidad de turistas, no hubiera coffee shops de especialidad ni tostadores.<\/p>\n\n\n\n

Cuando regresamos a \u00c1msterdam, no pod\u00edamos sacarnos de la cabeza la idea de hacer algo en Tulum. Ocho meses despu\u00e9s, abrimos story horse<\/strong><\/a>.<\/p>\n\n\n\n

Desde el principio fuimos diferentes porque solo nos enfocamos en vender caf\u00e9 y algunos bakes. Mucha gente nos dijo que nos costar\u00eda sobrevivir aqu\u00ed si no vend\u00edamos comida. Hasta ahora, y despu\u00e9s de 2.5 a\u00f1os, nuestro plan inicial sigue intacto y funcionando.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
Hemos creado un ambiente en el que todos los miembros del equipo se sienten motivados a aprender y experimentar con nuevas ideas y t\u00e9cnicas. Tomamos en cuenta sus opiniones al momento de tomar decisiones relacionadas con el caf\u00e9, como elegir qu\u00e9 caf\u00e9 verde comprar o ajustes de perfiles de tueste.<\/p>\n\n\n\n

Gracias a esto, todo el equipo se siente m\u00e1s involucrado en el proceso y puede compartir mejor sus conocimientos con los clientes.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?<\/strong>
Sentarse en la barra, platicar con nosotros o probar algo de nuestro men\u00fa de filtrados. Siempre tenemos varias opciones de algunas de las mejores fincas de M\u00e9xico, adem\u00e1s de caf\u00e9s invitados de nuestros tostadores favoritos de distintas partes del mundo.<\/p>\n\n\n\n

Y, si no est\u00e1s cuidando la figura, tambi\u00e9n recomendamos probar una de nuestras galletas de crema de cacahuate con sal de mar.<\/p>\n\n\n\n

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What has been an interesting challenge that has made you rethink something about the project?<\/strong>
El clima\u2026 Tulum es caluroso y h\u00famedo pr\u00e1cticamente todo el a\u00f1o. Esto hace que almacenar el caf\u00e9, tanto verde como tostado, ajustar los perfiles de tueste y calibrar las recetas sea mucho m\u00e1s complicado que en lugares con climas m\u00e1s frescos.<\/p>\n\n\n\n

Adem\u00e1s, Tulum es muy estacional. De diciembre a abril hay much\u00edsimo movimiento por la cantidad de turistas (es una locura de repente), pero el resto del a\u00f1o es mucho m\u00e1s tranquilo.<\/p>\n\n\n\n

Esto hace que sea dif\u00edcil controlar los costos y, al mismo tiempo, mantener al equipo motivado y de buen \u00e1nimo.<\/p>\n\n\n\n

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What influence, idea, or reference continues to shape the way you work today?<\/strong>
Desde el principio, nuestra filosof\u00eda ha sido comprar y ofrecer caf\u00e9 de especialidad de alta calidad. Es f\u00e1cil dejarse llevar por los n\u00fameros, pero para nosotros lo m\u00e1s importante es hacer justicia al trabajo y la dedicaci\u00f3n de cada productor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?<\/strong>
El mes pasado conocimos dos coffee shops nuevos: Amulet<\/strong><\/a>, en Glasgow, y ASOP<\/strong><\/a>, en \u00c1msterdam. Aunque tienen estilos muy distintos, ambas comparten una visi\u00f3n similar del caf\u00e9 y una manera muy cercana al interactuar con sus clientes. Sin duda, vale la pena visitarlas si est\u00e1s en alguna de estas ciudades.<\/p>\n\n\n\n

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If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
A I\u00f1\u00e1rritu. Le pedir\u00edamos que nos hiciera un anuncio. =)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Creo que el nombre, esto es un tema de lo que m\u00e1s nos preguntan, \u00bfpor qu\u00e9 \u201cstory horse\u201d?<\/p>\n\n\n\n

Despu\u00e9s de tres a\u00f1os, creo que el equipo ya est\u00e1 cansado de contar la misma historia.<\/p>\n\n\n\n

Creo que, si abrimos otra cafeter\u00eda, simplemente la llamaremos \u201cEl Cafecito\u201d para hac\u00e9rselo m\u00e1s f\u00e1cil. =)<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?<\/strong>
Algo de Aphex Twin: una buena mezcla de caos y calma.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Laura Iveth Garcia
<\/strong>Founder of story horse
speciality coffee roaster + shop
Tulum, M\u00e9xico
<\/em>instagram.com\/storyhorsecafe<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Desde el principio fuimos diferentes porque solo nos enfocamos en vender caf\u00e9 y algunos bakes. Mucha gente nos dijo que nos costar\u00eda sobrevivir aqu\u00ed si no vend\u00edamos comida. Hasta ahora, y despu\u00e9s de 2.5 a\u00f1os, nuestro plan inicial sigue intacto y funcionando.<\/p>","protected":false},"author":2641,"featured_media":217670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[17922],"class_list":["post-217668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-tulum"],"acf":[],"mb":[],"yoast_head":"\nstory horse - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/story-horse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"story horse - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Desde el principio fuimos diferentes porque solo nos enfocamos en vender caf\u00e9 y algunos bakes. 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