{"id":217465,"date":"2026-08-25T10:16:54","date_gmt":"2026-08-25T16:16:54","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=217465"},"modified":"2026-08-25T10:16:59","modified_gmt":"2026-08-25T16:16:59","slug":"eloise-baked-goods","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/eloise-baked-goods\/","title":{"rendered":"Eloise Baked Goods"},"content":{"rendered":"

Paulina Echeverri<\/p>\n\n\n

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What have they recently launched or activated that people should know about?
<\/strong>Nuestra sucursal de Chapalita est\u00e1 estrenando panader\u00eda. Es un paso enorme para nosotros porque la idea principal siempre fue esa; la vida nos llev\u00f3 a las galletas, pero estamos felices de tener esos productos. Tambi\u00e9n lanzamos un postre nuevo que obsesiona a muchos: se llama Lotus Banoffee. Lo lanzamos al principio de Eloise y la gente se enamor\u00f3. Ya lo tenemos de regreso en ambas sucursales. Tambi\u00e9n estamos estrenando bebidas y, la verdad, \u00a1la gente est\u00e1 feliiiz con ellas! Aqu\u00ed no nos aburrimos, hahaha.<\/p>\n\n\n\n

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Who have you recently connected with that is influencing or engaging with what you do?
<\/strong>Hace no mucho logr\u00e9 tener un 1:1 con Marisa Lazo<\/strong><\/a> y la verdad me dio much\u00edsima luz. Creo que en proyectos somos diferentes, pero en visi\u00f3n me identifico demasiado con ella. El ver a una marca como un ecosistema donde todos dan y reciben algo me apasiona. Platicando con ella coincid\u00edamos en que m\u00e1s que vender un producto es dar experiencias, a la gente que viene a comprarte, pero tambi\u00e9n a la gente que trabaja contigo. Creo que al final se trata de construir todos, y que viniera de alguien de su talla me dio mucho reassurance. Me encantar\u00eda explorar proyectos y la gente que los crea desde un lado m\u00e1s artsy. Creo que Guadalajara est\u00e1 creciendo mucho en eso. Esperemos conectar con todos ellos pronto.<\/p>\n\n\n\n

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Share an anecdote about something that happened recently that was significant to you.
<\/strong>Hace poco regres\u00e9 de Vancouver, que fue donde estudi\u00e9, y vi a Chef Leslie, que fue mi maestra durante ese tiempo. Me encanta platicar con ella porque estamos en el mismo rubro, pero ella tiene una trayectoria mucho m\u00e1s caminada. Le estaba platicando sobre Eloise en general y de c\u00f3mo me he tenido que meter mucho al tema de redes, pero que me frustra porque no entiendo el c\u00f3mo. La parte de perform constantemente me cuesta mucho y me dijo algo que me reson\u00f3 mucho: que no se trata de hacerlo perfecto, sino que sea org\u00e1nico.<\/p>\n\n\n\n

\u201cYour essence is very Martha Stewart but with fresher and cool style vibes, just share that and share your way of traveling, that is no performative\u201d.<\/p>\n\n\n\n

Se me hizo como el tipo de comentario de anillo al dedo. Generalmente busco mucho que sea perfecto o aprobado, pero la realidad es que mucho de lo que yo, en lo personal, consumo y de lo que me gusta transmitir en Eloise es el romantizar la vida sin ser apantallante. Me emociona explorar ese lado de Eloise y ver a d\u00f3nde nos puede llevar.<\/p>\n\n\n\n

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What are they preparing or developing for the coming months?
<\/strong>Nuestra temporada favorita est\u00e1 literal a la vuelta de la esquina: todo el tema de oto\u00f1o, pumpkin spice, muy cottage core. Pero eso nos tiene muy emocionados porque vienen productos nuevos, pero tambi\u00e9n productos que a nosotros y a nuestros clientes les encantan. Tambi\u00e9n estamos planeando un menusito salado con ideas muy cool.<\/p>\n\n\n\n

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What project, brand, or space do you recommend we check out, and why?What project, brand, or space do you recommend we check out, and why?
<\/strong>Recientemente fui a Masita<\/strong><\/a> y me encant\u00f3. Siento que est\u00e1n abriendo lugares con este vibe europeo de small coffee shop that offers cool brunch options sin ser tan loud. Creo que cuando haces cosas diferentes, con ofertas fuera de lo com\u00fan, hablan por s\u00ed solas.<\/p>\n\n\n\n

Tambi\u00e9n abri\u00f3 una marca de ropa muy cool de CDMX, se llama Serge Basics<\/strong><\/a>. Seguro ya la conocen. Es una marca espectacular, dise\u00f1ada y hecha en M\u00e9xico, y los dise\u00f1os de las prendas est\u00e1n muy diferentes, tipo elevated basics. Todo bien con ellos.<\/p>\n\n\n\n

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If you had to describe the current state of the project with an image, phrase, or feeling, what would it be?
<\/strong>Transici\u00f3n. Se me viene a la mente como aprender a surfear entre olas nuevas, confiando en que el mar siempre estar\u00e1 cuid\u00e1ndote y regres\u00e1ndote a la orilla cuando te sientes perdido.<\/p>\n\n\n\n

Para m\u00ed, el tema de redes sociales me cuesta mucho, me drena por el tema tan perfecto y performativo, y dar el paso a aceptar que Eloise y sus clientes buscan historias y buscan a la persona detr\u00e1s, adem\u00e1s de al producto, me ha costado meses aceptar. Pero creo que hay una oferta padre y diferente de mi parte que estar\u00eda bonito y cool compartir. Total, nada es para siempre y, si por algo llegara a ser mucho, siempre puedes regresar al principio.<\/p>\n\n\n\n

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Paulina Echeverri
<\/strong>Fundadora de Eloise Baked Goods
Dreamt in Paris \u2014 Baked local
Guadalajara, M\u00e9xico
<\/em>instagram.com\/eloisebakedgoods<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Nuestra sucursal de Chapalita est\u00e1 estrenando panader\u00eda. Tambi\u00e9n lanzamos un postre nuevo que obsesiona a muchos: se llama Lotus Banoffee. Lo lanzamos al principio de Eloise y la gente se enamor\u00f3. Ya lo tenemos de regreso en ambas sucursales. Tambi\u00e9n estamos estrenando bebidas y, la verdad, \u00a1la gente est\u00e1 feliiiz con ellas! Aqu\u00ed no nos aburrimos.<\/p>","protected":false},"author":2641,"featured_media":217467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[2217],"class_list":["post-217465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-guadalajara"],"acf":[],"mb":[],"yoast_head":"\nEloise Baked Goods - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/eloise-baked-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eloise Baked Goods - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Nuestra sucursal de Chapalita est\u00e1 estrenando panader\u00eda. 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