{"id":217379,"date":"2026-08-21T10:19:50","date_gmt":"2026-08-21T16:19:50","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=217379"},"modified":"2026-08-21T10:19:53","modified_gmt":"2026-08-21T16:19:53","slug":"aizu","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/aizu\/","title":{"rendered":"Aizu"},"content":{"rendered":"

Ximenna Gamboa Furchtgott y Jimerr Espinosa Cigarroa<\/p>\n\n\n

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How did this place come about and what made it different from the start?<\/strong>
En un viaje a Jap\u00f3n nos dimos cuenta de que los momentos m\u00e1s simples pod\u00edan convertirse en los m\u00e1s especiales.<\/p>\n\n\n\n

Un helado preparado al instante, un aroma dulce, una pausa en el d\u00eda\u2026 peque\u00f1as cosas que se quedaban contigo.<\/p>\n\n\n\n

Con esa idea naci\u00f3 Aizu: quer\u00edamos traer un pedacito de esa experiencia a M\u00e9xico.<\/p>\n\n\n\n

Un men\u00fa peque\u00f1o, ingredientes de calidad y un helado preparado al momento frente a cada cliente. M\u00e1s que vender un postre, buscamos crear un momento especial.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
Sin duda, el momento en el que preparamos cada helado. Nos gusta ver c\u00f3mo un simple postre se convierte en una experiencia.<\/p>\n\n\n\n

Tambi\u00e9n disfrutamos mucho platicar con quienes nos visitan. Ver c\u00f3mo descubren Aizu, escuchar sus opiniones y saber que muchos regresan porque encontraron un lugar donde pueden hacer una pausa y disfrutar de algo diferente. Es esa conexi\u00f3n con la gente lo que hace que cada d\u00eda valga la pena.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?<\/strong>
El helado de vainilla con matcha. Es el sabor m\u00e1s tradicional de Jap\u00f3n y la mejor forma de conocer la esencia de Aizu.<\/p>\n\n\n\n

Tambi\u00e9n tenemos otros sabores que nos encantan, como taro y chocolate, pero los incorporamos porque sabemos que el matcha no es para todos. Quer\u00edamos que cualquier persona pudiera encontrar un sabor que disfrutara, sin perder la esencia de nuestro concepto.<\/p>\n\n\n\n

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What has been an interesting challenge that has made you rethink something about the project?<\/strong>
La viralidad de Aizu fue algo que definitivamente no esper\u00e1bamos. En muy poco tiempo recibimos una respuesta incre\u00edble y una demanda mucho mayor de la que imagin\u00e1bamos.<\/p>\n\n\n\n

Estamos muy agradecidos por todo el apoyo, pero tambi\u00e9n nos llev\u00f3 a trabajar a marchas forzadas para que todas las personas pudieran disfrutar su Aizu sin comprometer la calidad ni la experiencia que queremos ofrecer. Ha sido un reto crecer tan r\u00e1pido, pero tambi\u00e9n una enorme satisfacci\u00f3n. Ver c\u00f3mo la gente ha conectado con el concepto nos motiva a seguir mejorando cada d\u00eda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?<\/strong>
La inspiraci\u00f3n de Jap\u00f3n sigue siendo nuestra mayor referencia. Nos gu\u00eda la idea de encontrar belleza en lo simple, cuidar los detalles y hacer las cosas con intenci\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?<\/strong>
\u00daltimamente nos han inspirado proyectos como San Matcha<\/strong><\/a> and Myka<\/strong><\/a>, porque han logrado construir conceptos muy claros alrededor de un producto espec\u00edfico.<\/p>\n\n\n\n

Nos gusta c\u00f3mo cuidan su identidad, la experiencia del cliente y cada detalle visual, sin perder una comunicaci\u00f3n cercana. Son proyectos que demuestran que una idea sencilla, bien ejecutada y con una personalidad fuerte puede crecer mucho y conectar con una comunidad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
Kazu Kumoto<\/strong><\/a>.<\/p>\n\n\n\n

Nos encantar\u00eda pasar un d\u00eda experimentando juntos, probando nuevos ingredientes, creando sabores diferentes y pensando en nuevas formas de sorprender a nuestros clientes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Uno de ellos es nuestro men\u00fa f\u00edsico y los peque\u00f1os detalles escritos que forman parte del espacio. Aunque pueden parecer algo sencillo, cada uno fue hecho a mano por nosotros, desde la idea hasta la ejecuci\u00f3n.<\/p>\n\n\n\n

Quer\u00edamos que Aizu se sintiera personal y cercano, que cada elemento tuviera intenci\u00f3n y transmitiera esa esencia de lo hecho con calma y cuidado.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?
<\/strong>Probablemente ser\u00eda\u00a0Kioto. Es una ciudad donde la tradici\u00f3n y la modernidad conviven de una forma muy natural, y eso es algo con lo que nos identificamos mucho.<\/p>\n\n\n\n

En Aizu buscamos justamente ese equilibrio: respetar la inspiraci\u00f3n japonesa y, al mismo tiempo, crear una experiencia que se sienta cercana para quienes nos visitan en M\u00e9xico.<\/p>\n\n\n\n

<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Ximenna Gamboa Furchtgott y Jimerr Espinosa Cigarroa
<\/strong>Fundadores de Aizu
El helado viral de Jap\u00f3n
Mexico City, Mexico
<\/em>instagram.com\/aizuheladojapones<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

En un viaje a Jap\u00f3n nos dimos cuenta de que los momentos m\u00e1s simples pod\u00edan convertirse en los m\u00e1s especiales. Un helado preparado al instante, un aroma dulce, una pausa en el d\u00eda\u2026 peque\u00f1as cosas que se quedaban contigo. Con esa idea naci\u00f3 Aizu: quer\u00edamos traer un pedacito de esa experiencia a M\u00e9xico.<\/p>","protected":false},"author":2641,"featured_media":217381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[6945],"class_list":["post-217379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-cdmx"],"acf":[],"mb":[],"yoast_head":"\nAizu - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/aizu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aizu - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"En un viaje a Jap\u00f3n nos dimos cuenta de que los momentos m\u00e1s simples pod\u00edan convertirse en los m\u00e1s especiales. 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