{"id":217258,"date":"2026-08-17T07:50:25","date_gmt":"2026-08-17T13:50:25","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=217258"},"modified":"2026-08-17T07:52:03","modified_gmt":"2026-08-17T13:52:03","slug":"apolo","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/apolo\/","title":{"rendered":"Apolo"},"content":{"rendered":"
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How did this place come about and what made it different from the start?<\/strong>
Apolo<\/strong><\/a> nace del anhelo de Pamela y Jorge, que se conocieron durante los \u00faltimos a\u00f1os de la universidad de gastronom\u00eda. Jorge, enfocado en el caf\u00e9, y Pame, en la pasteler\u00eda, durante varios a\u00f1os fueron consiguiendo mucho de lo que sab\u00edan que necesitar\u00edan para montar una cafeter\u00eda, a\u00fan sin haberlo hablado seriamente. Al fin se pudo montar gracias a que un t\u00edo tuvo la oportunidad de encontrar un local dentro del mercado de la colonia Morelos, muy cerca de Tepito.<\/p>\n\n\n\n

Lo que vuelve diferente a Apolo es su calidez y espontaneidad en cualquiera de sus \u00e1reas, sus ideas a contracorriente, as\u00ed como su pasi\u00f3n y entrega en cada cosa que se hace y produce en Apolo, adem\u00e1s de generar y compartir conocimiento y gu\u00eda a todos los que se nos acercan y se vuelven parte de nuestra comunidad.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
La lluvia de ideas, la prueba y error, ya que es la parte en la que todos aportamos desde nuestros talentos; y adem\u00e1s, casi siempre volvemos tambi\u00e9n c\u00f3mplices a quienes nos visitan en barra. Empiezan llegando por su caf\u00e9 de costumbre y muchas veces acaban siendo nuestros sujetos de prueba: un c\u00f3ctel, un caf\u00e9 raro que tostamos en la semana, un postre que se nos acaba de ocurrir… Nunca faltan las risas y, lo m\u00e1s importante, entre todos generamos y complementamos ideas.<\/p>\n\n\n\n

Y obviamente, recibir a nuestros clientes y amigos y servir lo que hacemos lo disfrutamos tambi\u00e9n mucho.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If someone is coming in for the first time, what should they not miss?<\/strong>
Lo primero que tienen que hacer es pedir un postre y hacerlo antes de que se acaben, que cada vez nos pasa m\u00e1s r\u00e1pido. Ya luego, con m\u00e1s calma, definitivamente un Magnus o alg\u00fan filtrado. Luego tenemos cafecitos un poco raros.<\/p>\n\n\n\n

Si traen hambre, unos buenos chilaquiles, y si traen cotorreo, p\u00eddanse un \u201cDon Beb\u00e9\u201d para desbloquear nuestra carta secreta de coctelitos con caf\u00e9. Son pocos, pero cada uno ha sido dise\u00f1ado al mil\u00edmetro.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?<\/strong>
En nuestros inicios est\u00e1bamos muy preocupados por ofrecer precios competitivos entre la \u201ccompetencia\u201d local. Quer\u00edamos ganarnos a los vecinos de la colonia, pero no sucedi\u00f3: mucha gente prefer\u00eda cantidad a calidad.<\/p>\n\n\n\n

En un momento crucial nos dimos cuenta de que ten\u00edamos dos opciones: replantear todo nuestro esquema y concepto, buscando adaptarnos a costa de sacrificar lo que buscamos ofrecer, o seguir fieles a nuestra idea y mantenerla a toda costa.<\/p>\n\n\n\n

Ninguna nos aseguraba el \u00e9xito, pero creemos que elegimos bien. Nueve a\u00f1os despu\u00e9s, estamos aqu\u00ed sirviendo lo que nos gusta como nos gusta hacerlo, y ahora muchas personas que nos visitan, tanto del barrio como de otros lugares, valoran esa calidad, no solo en lo que servimos, sino en c\u00f3mo lo hacemos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?<\/strong>
Nos enfrentamos a algo muy habitual en el mundillo del caf\u00e9: puede haber espacios muy bonitos y est\u00e9ticamente pulidos, pero el caf\u00e9 y, lo m\u00e1s importante, el servicio alrededor de este no es siquiera equiparable en calidad.<\/p>\n\n\n\n

Servir una taza, hacer un pastel con dedicaci\u00f3n y amor, y transmitirlo sin pretensiones es la pauta que nos gu\u00eda y nos motiva.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?<\/strong>
El mercado, definitivamente. Darnos una vuelta por ah\u00ed, encontrar productos frescos, de temporada, y echar el chisme con nuestros vecinos de vez en cuando es lo que nos mantiene inspirados para seguir creando y compartiendo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
Pues no a alguien en particular, aunque Apolito siempre tiene las puertas abiertas para todos los que quieran materializar una idea o colaborar y cotorrear.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Nuestro menaje. Nos gusta mucho chacharear y vamos encontrando platos y tazas que nos gustan para la barra. Entonces se convierte en una especie de colecci\u00f3n muy ecl\u00e9ctica, a la que tambi\u00e9n han sumado clientes y amigos que llegan con alg\u00fan traste de su abuelita y nos lo regalan.<\/p>\n\n\n\n

Tambi\u00e9n, de entre las cucharas para el caf\u00e9, hay un par de la boda de Carlos y Diana que no sabemos c\u00f3mo acabaron ac\u00e1, pero ahora sirven para moverle a tu espresso.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?<\/strong>
Si fuera un disco, ser\u00eda una cosa muy rara: samples de The Strokes, Luis Miguel, Sopor Aeternus y Tatsuro Yamashita mezclados por Madlib o algo as\u00ed.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n

Apolo
<\/strong>Specialty Coffee<\/em>
Mexico City, Mexico
<\/em>instagram.com\/apolo_cdmx<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

En un momento crucial nos dimos cuenta de que ten\u00edamos dos opciones: replantear todo nuestro esquema y concepto, buscando adaptarnos a costa de sacrificar lo que buscamos ofrecer, o seguir fieles a nuestra idea y mantenerla a toda costa. Ninguna nos aseguraba el \u00e9xito, pero creemos que elegimos bien.<\/p>","protected":false},"author":2641,"featured_media":217260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[6945],"class_list":["post-217258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-cdmx"],"acf":[],"mb":[],"yoast_head":"\nApolo - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/apolo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apolo - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"En un momento crucial nos dimos cuenta de que ten\u00edamos dos opciones: replantear todo nuestro esquema y concepto, buscando adaptarnos a costa de sacrificar lo que buscamos ofrecer, o seguir fieles a nuestra idea y mantenerla a toda costa. 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