{"id":217077,"date":"2026-08-07T12:56:51","date_gmt":"2026-08-07T18:56:51","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=217077"},"modified":"2026-08-07T13:02:13","modified_gmt":"2026-08-07T19:02:13","slug":"ssam","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/ssam\/","title":{"rendered":"SSAM"},"content":{"rendered":"

Sujin Lee<\/p>\n\n\n

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How did this place come about and what made it different from the start?<\/strong>
SSAM naci\u00f3 con la idea de acercar la aut\u00e9ntica gastronom\u00eda coreana a M\u00e9xico de una forma accesible y divertida. Desde el inicio quisimos que la experiencia fuera mucho m\u00e1s que ir a comer: crear un espacio donde las personas pudieran reunirse alrededor de una parrilla, compartir platillos y sentirse, por un momento, como si estuvieran en Corea.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
Sin duda, cuando el restaurante empieza a llenarse y las mesas cobran vida. Ver a las personas cocinar juntas en la parrilla, probar algo nuevo y disfrutar la experiencia nos recuerda por qu\u00e9 hacemos lo que hacemos. Tambi\u00e9n disfrutamos mucho crear nuevos platillos, bebidas y experiencias inspiradas en la cultura coreana.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?<\/strong>
La parrillada coreana. Es el coraz\u00f3n de SSAM porque re\u00fane a todos alrededor de la mesa. Tambi\u00e9n recomendamos probar nuestros banchan, alg\u00fan ramyeon y acompa\u00f1ar la experiencia con un soju o un c\u00f3ctel inspirado en Corea.<\/p>\n\n\n\n

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What has been an interesting challenge that has made you rethink something about the project?<\/strong>
Uno de los mayores retos ha sido mantener la autenticidad de la cocina coreana mientras conectamos con el gusto del p\u00fablico mexicano. Ese equilibrio nos ha impulsado a innovar constantemente sin perder nuestra esencia.<\/p>\n\n\n\n

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What influence, idea, or reference continues to shape the way you work today?<\/strong>
La hospitalidad coreana y la importancia de compartir los alimentos. En Corea, comer es un momento para convivir, y esa filosof\u00eda sigue siendo la base de cada experiencia que buscamos ofrecer en SSAM.<\/p>\n\n\n\n

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What place, project, or person has inspired you recently and why?<\/strong>
Nos inspira la evoluci\u00f3n de la gastronom\u00eda coreana a nivel mundial. Ver c\u00f3mo cada vez m\u00e1s personas descubren y valoran esta cultura nos motiva a seguir innovando y creando experiencias que acerquen Corea a M\u00e9xico de una forma aut\u00e9ntica.<\/p>\n\n\n\n

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If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
Nos encantar\u00eda colaborar con un chef coreano reconocido por reinterpretar la cocina tradicional. Ser\u00eda una oportunidad para crear un men\u00fa especial donde se mezclaran t\u00e9cnicas tradicionales con ingredientes mexicanos, celebrando el intercambio entre ambas culturas.<\/p>\n\n\n\n

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Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Muchos visitantes se enfocan en la comida, pero cada detalle del dise\u00f1o fue pensado para transportar a nuestros invitados a Corea. Desde la ambientaci\u00f3n hasta la selecci\u00f3n de materiales y elementos decorativos, todo busca recrear esa sensaci\u00f3n de estar viviendo una experiencia fuera de lo cotidiano.<\/p>\n\n\n\n

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If this project were a city, a book, or a record, which would it be and why?<\/strong>
Ser\u00eda\u00a0Se\u00fal. Es una ciudad donde la tradici\u00f3n y la modernidad conviven de forma natural, igual que en SSAM: respetamos la esencia de la gastronom\u00eda coreana mientras buscamos ofrecer una experiencia contempor\u00e1nea, din\u00e1mica y cercana para nuestros invitados.<\/p>\n\n\n\n

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Sujin Lee
<\/strong>Directora de Marketing de SSAM
Un viaje de sabores coreanos \u00fanicos en el mundo.
Mexico City, Mexico
<\/em>instagram.com\/restaurantessam<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

SSAM naci\u00f3 con la idea de acercar la aut\u00e9ntica gastronom\u00eda coreana a M\u00e9xico de una forma accesible y divertida. Desde el inicio quisimos que la experiencia fuera mucho m\u00e1s que ir a comer: crear un espacio donde las personas pudieran reunirse alrededor de una parrilla, compartir platillos y sentirse, por un momento, como si estuvieran en Corea.<\/p>","protected":false},"author":2641,"featured_media":217079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"posts-nuevo","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[6945],"class_list":["post-217077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-cdmx"],"acf":[],"mb":[],"yoast_head":"\nSSAM - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/ssam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SSAM - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"SSAM naci\u00f3 con la idea de acercar la aut\u00e9ntica gastronom\u00eda coreana a M\u00e9xico de una forma accesible y divertida. 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