{"id":216417,"date":"2026-07-07T10:44:00","date_gmt":"2026-07-07T16:44:00","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=216417"},"modified":"2026-07-07T10:57:22","modified_gmt":"2026-07-07T16:57:22","slug":"editory","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/editory\/","title":{"rendered":"Editory"},"content":{"rendered":"<p class=\"wp-block-paragraph\">R\u00e9ka Vik\u00e1rius and No\u00e9mi Viski<\/p>\n\n\n<figure class=\"wp-block-post-featured-image\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1500\" height=\"1998\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=1500%2C1998&#038;ssl=1\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image lazyload\" alt=\"\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/1998;object-fit:cover;\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?w=1500&amp;ssl=1 1500w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=769%2C1024&amp;ssl=1 769w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=768%2C1023&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=1153%2C1536&amp;ssl=1 1153w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-5.jpg?resize=9%2C12&amp;ssl=1 9w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n\n\n<p class=\"wp-block-paragraph\"><strong>How did this place come about and what made it different from the start?<\/strong><br><strong>N. V.:<\/strong>\u00a0Editory is an exhibition and event space run by four of us: <a href=\"https:\/\/www.instagram.com\/lilla_gollob\/\"><strong>Lilla Gollob<\/strong><\/a>, <a href=\"https:\/\/www.instagram.com\/kittihanna\/\"><strong>Kitti Mayer<\/strong><\/a>, <a href=\"https:\/\/www.instagram.com\/vikariusreka\/\"><strong>R\u00e9ka Vik\u00e1rius<\/strong><\/a>, and <a href=\"https:\/\/www.instagram.com\/noemiviski\/\"><strong>No\u00e9mi Viski<\/strong><\/a>, all of whom are design theorists and design managers. We first met years ago while working at the editorial office of a local magazine, where we quickly realized that we shared similar values regarding current issues in design and visual culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This led us to form a collective and create the persona of edit. Edit supports designers, creates publications, organizes collection launches, writes texts, and conducts research on design history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It didn\u2019t take long for edit to get a space of her own. In May 2025, at the invitation of <a href=\"https:\/\/www.instagram.com\/artprintlab\/\"><strong>Pigmenta Art Print Lab<\/strong><\/a> (a local print shop), we moved in next to their home in downtown Budapest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before we arrived, the space operated as a rentable co-working office. Since then, we have transformed it into an urban living room, a popular meeting point for the local design community. We organize exhibitions, magazine launches, collection debuts, fairs, and workshops. The space also serves as a pick-up point for high-quality art prints (made by our neighbours), and, at the same time, this is our office.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"682\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=682%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216420 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=682%2C1024&amp;ssl=1 682w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=768%2C1154&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=1023%2C1536&amp;ssl=1 1023w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=1364%2C2048&amp;ssl=1 1364w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/team-1.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 682px) 100vw, 682px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 682px; --smush-placeholder-aspect-ratio: 682\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What part of the day, space, or creative process do those who work here enjoy the most?<\/strong><br><strong>N. V.:<\/strong>\u00a0When we moved in, one of the first things we did was get a bench outside, next to our entrance, so we could enjoy our coffee breaks there. The bench was crafted for us by Hungarian designer <a href=\"https:\/\/www.instagram.com\/ademtoth\/\"><strong>\u00c1d\u00e1m T\u00f3th<\/strong><\/a> (<a href=\"https:\/\/www.instagram.com\/malomprojekt\/\"><strong>Malom Projekt<\/strong><\/a>). He arrived with the newly made bench straight from his workshop just one minute before our opening event began.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, countless local residents have taken a moment to rest on this bench. It\u2019s always exciting to watch from inside through the large storefront windows to see who stops by, why, and for how long.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Design is often associated with the whims of the middle and upper classes, yet it is far more complex than that. Design is present even in our most mundane everyday interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 8th district of Budapest is a high-density central area known for its dynamic mix of social and spatial diversity. We consider this bench a gateway between our space and the local community, between design masterpieces and real social needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"769\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=769%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216421 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=769%2C1024&amp;ssl=1 769w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=768%2C1023&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=1153%2C1536&amp;ssl=1 1153w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-3.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 769px) 100vw, 769px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 769px; --smush-placeholder-aspect-ratio: 769\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If someone is coming in for the first time, what should they not miss?<\/strong><br><strong>N. V.:<\/strong>&nbsp;First, we would recommend taking a look at our current exhibition. Now, for example, visitors can explore the history of a Hungarian beauty brand called Fabulon from the 1970s. As curators of the show, we were curious to find out what kind of social context and design decisions allowed capitalist ambitions to emerge during Hungary\u2019s socialist era. We analyzed a wide range of packaging designs, posters, and early merchandise objects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Secondly, we suggest peeking through the glass door into the neighbouring space, Pigmenta, to catch a glimpse of the hustle and bustle and see how prints by Hungarian illustrators and photographers are created. Then come back and ask us which ones we have in stock. You will find the widest selection on our webshop for order, but we always keep some prints on hand that you can take home straight away.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And thirdly, do not miss the cat across the street. He usually sits in one of the first-floor windows and checks what\u2019s going on with us. He is our biggest supporter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"769\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=769%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216422 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=769%2C1024&amp;ssl=1 769w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=768%2C1023&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=1153%2C1536&amp;ssl=1 1153w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/softandsolid-popup-Vol2-2.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 769px) 100vw, 769px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 769px; --smush-placeholder-aspect-ratio: 769\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What has been an interesting challenge that has made you rethink something about the project?<\/strong><br><strong>R.V.:<\/strong>&nbsp;As a grassroots initiative, one of the most interesting challenges has been learning how to make an independent cultural space sustainable without losing what makes it special.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recently, we have been spending a lot of time applying for grants and exploring different ways to support our event space. Along the way, we have realized that long-term sustainability also depends on continuously growing and diversifying the community around us.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That has encouraged us to step outside our own bubble and connect with new audiences.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216423 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=768%2C1152&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=1365%2C2048&amp;ssl=1 1365w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/fabulon-2.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What influence, idea, or reference continues to shape the way you work today?<\/strong><br><strong>R.V.:<\/strong>&nbsp;A simple mantra has shaped the way we work from the very beginning: \u201cThe design scene is small, so we have to build it together.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hungary has a very talented design community across fashion, product, and graphic design, but still has a relatively small ecosystem with limited industry infrastructure. Many designers rely on small manufacturers, craftsmen, and specialized workshops to develop prototypes or produce limited editions, simply because large-scale production opportunities are scarce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this context, strong professional networks and spaces for collaboration become essential parts of the design ecosystem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether we are writing articles, editing publications, curating exhibitions, or organizing events, we see all of these activities as ways of strengthening the design community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Editory gives this idea a physical form: it\u2019s a place where designers, makers, writers, and visitors can meet, exchange ideas, and start new collaborations. Ultimately, we hope that by creating these opportunities, we\u2019re not only supporting individual projects but also contributing to a more connected design culture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"769\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=769%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216424 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=769%2C1024&amp;ssl=1 769w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=768%2C1023&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=1153%2C1536&amp;ssl=1 1153w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-2.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 769px) 100vw, 769px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 769px; --smush-placeholder-aspect-ratio: 769\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What place, project, or person has inspired you recently and why?<\/strong><br><strong>R.V.:<\/strong>&nbsp;Whenever I visit a new city, I\u2019m always drawn to small caf\u00e9s where you can browse niche, high-quality magazines alongside thoughtfully selected design objects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On a recent trip to L\u00f3dz, locals recommended a tiny caf\u00e9 called <strong><a href=\"https:\/\/www.instagram.com\/kiosk.ldz\/\">Kiosk<\/a><\/strong>, which immediately became one of my favourite spots. Housed in a former newspaper kiosk, it\u2019s a charming little place where you can enjoy a great cup of coffee while lingering over an inspiring collection of magazines, independent publications, and objects.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d love to see our online print shop take on a physical form at Editory in the near future, surrounded by a carefully curated collection of publications and local design objects.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"768\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?resize=768%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216425 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?resize=768%2C1024&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?resize=225%2C300&amp;ssl=1 225w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?resize=9%2C12&amp;ssl=1 9w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory-opening-1.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 768px) 100vw, 768px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 768px; --smush-placeholder-aspect-ratio: 768\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong><br><strong>R.V.:<\/strong>&nbsp;Although we\u2019re united by a shared vision for Editory, each of us has our own area of interest and creative influences.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kitti is passionate about Czech design, so she\u2019d probably spend the day with Czech curator and journalist <a href=\"https:\/\/www.instagram.com\/eva.slunecko\/\"><strong>Eva Sluneckov\u00e1<\/strong><\/a>, dreaming up an unconventional project. No\u00e9mi has long admired the work of the <a href=\"https:\/\/www.instagram.com\/bio_ljubljana\/\"><strong>BIO Ljubljana Design Biennial<\/strong><\/a> and would love to collaborate with the team on an issue-based pop-up exhibition at Editory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lilla is fascinated by the adaptive reuse of former industrial buildings, so she would likely join forces with the team behind the <a href=\"https:\/\/www.instagram.com\/inotafestival\/\"><strong>INOTA Festival<\/strong><\/a> to bring their unique blend of industrial heritage, contemporary art, and techno culture into Editory.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As for me, I\u2019d invite photographer <a href=\"https:\/\/www.instagram.com\/szilvesztermako\/\"><strong>Szilveszter Mak\u00f3<\/strong><\/a>. I\u2019m particularly inspired by his campaign for <a href=\"https:\/\/www.instagram.com\/aboditransylvania\/\"><strong>ABODI<\/strong><\/a>, a fashion brand with Transylvanian roots. I\u2019m drawn to the way he translates folklore and local traditions into a contemporary visual language. It would be exciting to bring that atmosphere into a site-specific installation at our space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a way, we\u2019re already moving in this direction. At the end of September, we\u2019ll launch the first edition of our new talk series, Design Diaries, inviting inspiring voices from across Central and Eastern Europe to share their perspectives on fashion, product design, graphic design, and urbanism.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=819%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216426 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=819%2C1024&amp;ssl=1 819w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=240%2C300&amp;ssl=1 240w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=768%2C960&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=1229%2C1536&amp;ssl=1 1229w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?resize=10%2C12&amp;ssl=1 10w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/designer-popup-2.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Is there an object, corner or detail of the place that has a story that few people know?<\/strong><br><strong>R.V.:<\/strong>&nbsp;One of the defining elements of Editory is its pink linoleum floor. Last year, it became the starting point for one of our exhibitions exploring the cultural history of pink through the lens of design and object culture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Titled&nbsp;<em>As Long As It\u2019s Pink<\/em>, the exhibition examined how a single colour can carry radically different meanings: from gender stereotypes and consumer culture to feminism, queer identity, and nostalgia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through contemporary artworks, design objects, and everyday artefacts, we invited visitors to reconsider the cultural narratives attached to pink.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We never really tried to hide where the initial idea came from, but not everyone realizes that the exhibition was inspired by something as simple as the floor beneath our feet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The project has since grown beyond Editory. We expanded it with new topics and works by artists and designers from Central and Eastern Europe, and presented the exhibition this May at <a href=\"https:\/\/www.instagram.com\/collegium_hungaricum_berlin\/\"><strong>Collegium Hungaricum Berlin<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope our pink floor will continue to inspire new ideas!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=683%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216427 lazyload\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=683%2C1024&amp;ssl=1 683w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=1024%2C1536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=1366%2C2048&amp;ssl=1 1366w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?resize=8%2C12&amp;ssl=1 8w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/2A9A4379.jpg?w=1500&amp;ssl=1 1500w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>If this project were a city, a book, or a record, which would it be and why?<\/strong><br><strong>N. V.:<\/strong>&nbsp;We wouldn\u2019t highlight a specific album; however, the record as a format quite accurately describes how we operate: there are a few \u201ctop hits\u201d and audience favourites among our programs, and countless others that are also necessary for those standout hits to really shine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like on an album, the tone of voice, the visuality, and the promotion of our programs all play an important role. It\u2019s all about creating a cohesive world.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And in the new season, everything starts again, with the same overall goal: to bring people together.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If Editory were a city, it would definitely be one where big-city vibes, constant buzz, and creative energies meet, perhaps Berlin or Amsterdam.<\/p>\n\n\n\n<div style=\"height:57px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:120px\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image alignleft size-large is-resized has-custom-border\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1024\" height=\"1024\" data-src=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?resize=1024%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-216418 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;border-top-left-radius:300px;border-top-right-radius:300px;border-bottom-left-radius:300px;border-bottom-right-radius:300px;aspect-ratio:1;object-fit:cover;width:110px\" data-srcset=\"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?resize=1024%2C1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?resize=768%2C768&amp;ssl=1 768w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?resize=12%2C12&amp;ssl=1 12w, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/07\/editory.jpg?w=1080&amp;ssl=1 1080w\" data-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>R\u00e9ka Vik\u00e1rius and No\u00e9mi Viski <\/strong><br><em>Co-Founders of edit &amp; editory<br>Prints \u2013 Events \u2013 Office<br>Budapest, Hungary<\/em><br><a href=\"https:\/\/www.instagram.com\/editory_budapest\/\">instagram.com\/editory_budapest<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Before we arrived, the space operated as a rentable co-working office. Since then, we have transformed it into an urban living room, a popular meeting point for the local design community. 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