{"id":214559,"date":"2026-05-31T01:35:34","date_gmt":"2026-05-31T07:35:34","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=214559"},"modified":"2026-06-09T05:24:43","modified_gmt":"2026-06-09T11:24:43","slug":"malora","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/malora\/","title":{"rendered":"Malora"},"content":{"rendered":"

How did this place come about and what made it different from the start?
<\/strong>Nace desde las cr\u00edticas sobre el caf\u00e9. Siempre se quiso un lugar donde se pudiera aprender y experimentar sin miedo a las cr\u00edticas. Queremos crear algo aut\u00e9ntico sin seguir f\u00f3rmulas. Desde el inicio buscamos que el caf\u00e9 fuera accesible y honesto, sin pretensi\u00f3n.<\/p>\n\n\n\n

Malora es una palabra coloquial que significa persona que hace maldades. El \u201cno coffee\u201d tampoco es literal. No negamos el caf\u00e9, pero s\u00ed cuestionamos todo lo que lo vuelve inaccesible o pretencioso. Es una forma de abrirlo y de hacerlo m\u00e1s libre.<\/p>\n\n\n\n

Lo que hizo diferente a Malora desde el inicio fue que no quiso seguir las reglas del caf\u00e9 de especialidad. Preferimos construir algo m\u00e1s cercano, m\u00e1s honesto; un espacio donde se sienta la amistad que puedes llegar a conseguir en el mundo del caf\u00e9. Un espacio donde el caf\u00e9 es importante, pero no m\u00e1s que la experiencia y las personas que est\u00e1n ah\u00ed.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What part of the day, space, or creative process do those who work here enjoy the most?
<\/strong>Dir\u00eda que todo el d\u00eda, pero las ma\u00f1anas suelen ser curiosas. Hay una energ\u00eda tranquila donde todo empieza a tomar ritmo. No es un momento del d\u00eda, es un estado: cuando todo fluye sin estar perfectamente calculado.<\/p>\n\n\n\n

Tambi\u00e9n disfrutamos el proceso creativo detr\u00e1s de cada bebida, cuando probamos, ajustamos y encontramos algo que realmente nos representa.<\/p>\n\n\n\n

Tambi\u00e9n se disfruta cuando el espacio se pausa para capturarse, cuando vienen a hacer fotos para Instagram con nuestro creativo y querido Roberto (Beto), donde Malora se ve desde fuera y toma otra narrativa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If someone is coming in for the first time, what should they not miss?
<\/strong>Queremos que se sienta parte de nuestra casa. Es una invitaci\u00f3n a que conozcas un poco de nosotros y puedas quedarte un rato en los sillones, que son acogedores.<\/p>\n\n\n\n

M\u00e1s que una bebida en espec\u00edfico, la experiencia, la atenci\u00f3n y el ritmo del lugar. Todo est\u00e1 pensado para que te quedes.<\/p>\n\n\n\n

Pero yo dir\u00eda que un Malora: una bebida a base de jamaica con cold brew. Y ya.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?
<\/strong>Todo es un desaf\u00edo. Recientemente abrimos, as\u00ed que los desaf\u00edos siempre est\u00e1n presentes.<\/p>\n\n\n\n

Aprender a sostener la idea frente a las cr\u00edticas y el qu\u00e9 dir\u00e1n. La zona en la que estamos ubicados tambi\u00e9n ha sido un reto. No es la m\u00e1s f\u00e1cil y nos ha hecho cuestionar muchas decisiones, adem\u00e1s de aprender a confiar en nuestra propuesta.<\/p>\n\n\n\n

Al inicio quer\u00edamos gustarle a todos, pero entendimos que construir identidad tambi\u00e9n implica tomar postura.<\/p>\n\n\n\n

Entendimos algo: no se trata de encajar, sino de construir algo que poco a poco encuentre a su gente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?
<\/strong>M\u00e1s que una referencia externa, nos gu\u00eda la decisi\u00f3n de haber empezado sin tenerlo todo resuelto. Apostar nuestros ahorros, nuestras dudas y, aun as\u00ed, abrir.<\/p>\n\n\n\n

Nos mueve la idea de que no tienes que esperar a estar listo para crear algo que valga la pena. Que lo imperfecto tambi\u00e9n construye identidad.<\/p>\n\n\n\n

Malora se gu\u00eda por eso: hacer las cosas con intenci\u00f3n, aunque no sean perfectas, y confiar en que la gente va a conectar con algo que es real.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?
<\/strong>Sonar\u00e1 algo clich\u00e9, pero m\u00e1s que un lugar o una persona espec\u00edfica, nos inspira la gente que se est\u00e1 atreviendo a empezar con lo que tiene. Proyectos peque\u00f1os, medio improvisados, pero con mucha intenci\u00f3n y pasi\u00f3n.<\/p>\n\n\n\n

Nos inspira ver que no necesitas tener todo perfecto para crear algo que conecte. Que hay valor en hacerlo real, aunque est\u00e9 en proceso.<\/p>\n\n\n\n

Tambi\u00e9n nos inspira la gente que llega a Malora, porque al final ellos terminan d\u00e1ndole sentido al espacio. Ver c\u00f3mo lo habitan, c\u00f3mo lo hacen suyo, eso nos recuerda por qu\u00e9 empezamos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?
<\/strong>Invitar\u00edamos a alguien que entienda el caf\u00e9 como un pretexto, no como el centro.<\/p>\n\n\n\n

Nos interesar\u00eda construir algo desde cero ese d\u00eda: una bebida o alguna din\u00e1mica donde la gente participe. Algo que no se repita y que solo exista en ese momento.<\/p>\n\n\n\n

Aunque tambi\u00e9n ser\u00eda incre\u00edble cruzarlo con alguien como Chlo\u00e9 Zhao, por la forma en que construye atm\u00f3sferas, o hasta con Olivia Rodrigo, por la manera en que convierte emociones en algo tan directo y real.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?
<\/strong>Obviamente ser\u00eda alg\u00fan pueblo de M\u00e9xico, de esos que no salen en las postales, pero donde todo est\u00e1 pasando. Ruido, mezcla, contradicci\u00f3n, gente distinta compartiendo el mismo espacio.<\/p>\n\n\n\n

M\u00e9xico tiene esa capacidad de ser ca\u00f3tico pero c\u00e1lido, intenso pero cercano. Malora es un poco de eso: mezcla de influencias, de errores, de intentos, pero con una identidad.<\/p>\n\n\n\n

M\u00e1s que perfecto, es real. Y eso tambi\u00e9n es muy M\u00e9xico.<\/p>\n\n\n\n

Respuestas por Kevin Eduardo del Pilar, creador de Malora.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

M\u00e9xico tiene esa capacidad de ser ca\u00f3tico pero c\u00e1lido, intenso pero cercano. Malora es un poco de eso: mezcla de influencias, de errores, de intentos, pero con una identidad. M\u00e1s que perfecto, es real. Y eso tambi\u00e9n es muy M\u00e9xico.<\/p>","protected":false},"author":8493,"featured_media":214561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"places","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[],"class_list":["post-214559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places"],"acf":[],"mb":[],"yoast_head":"\nMalora - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/malora\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malora - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"M\u00e9xico tiene esa capacidad de ser ca\u00f3tico pero c\u00e1lido, intenso pero cercano. 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