{"id":211146,"date":"2026-05-20T14:44:09","date_gmt":"2026-05-20T20:44:09","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=211146"},"modified":"2026-05-20T14:44:13","modified_gmt":"2026-05-20T20:44:13","slug":"sinonimo-brunch","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/sinonimo-brunch\/","title":{"rendered":"Sin\u00f3nimo Brunch"},"content":{"rendered":"

How did this place come about and what made it different from the start?
<\/strong>Sin\u00f3nimo naci\u00f3 con la intenci\u00f3n de crear un espacio que se sintiera honesto y relajado, donde todo el mundo se percibiera bienvenido. El cuidado y amor que se le inyect\u00f3 a la marca y al dise\u00f1o, teniendo la merch presente como una manera de llevarse un pedazo del proyecto a la vida cotidiana o como un souvenir, nos caracteriz\u00f3 desde el primer d\u00eda.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What part of the day, space, or creative process do those who work here enjoy the most?
<\/strong>Hay algo especial en las primeras horas del d\u00eda. Antes de que todo se llene, cuando el aire todav\u00eda est\u00e1 fresco y el ritmo es m\u00e1s lento. Abrir, calibrar el caf\u00e9, ajustar detalles peque\u00f1os que solo el equipo nota y elegir la m\u00fasica que va a marcar el mood del d\u00eda. Ese momento tiene cierta claridad creativa. De ah\u00ed tambi\u00e9n nacen muchas ideas: bebidas nuevas, ajustes en el men\u00fa o combinaciones que terminan convirti\u00e9ndose en favoritos. Es un proceso constante que disfrutamos como equipo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If someone is coming in for the first time, what should they not miss?
<\/strong>La experiencia no empieza cuando llega el caf\u00e9 a la mesa, empieza desde que cruzas la puerta. Hay una intenci\u00f3n de invitar a bajar el ritmo: observar la entrada, la vegetaci\u00f3n, encontrar tu lugar. Sentarte sin prisa. Pedir algo que se antoje, sin sobrepensarlo. Disfrutarlo ah\u00ed mismo. Y despu\u00e9s recorrer nuestra casa, descubrir, llevarte algo m\u00e1s si hace sentido. Es un espacio pensado para habitarse y disfrutar el momento, solo o acompa\u00f1ado.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?
<\/strong>Con el crecimiento de la escena en la ciudad, uno de los retos m\u00e1s interesantes ha sido no perder direcci\u00f3n. M\u00e1s que reaccionar a lo que pasa afuera, el ejercicio ha sido regresar constantemente a lo que somos, ajustar lo necesario y seguir evolucionando sin perder autenticidad. La constancia, m\u00e1s que la velocidad, ha sido clave.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?
<\/strong>Hoy en d\u00eda seguimos gui\u00e1ndonos por la idea de que avanzar, incluso con dudas, es mejor que quedarnos quietos. Esa mentalidad se traduce en el d\u00eda a d\u00eda del equipo: en c\u00f3mo trabajamos juntos, c\u00f3mo resolvemos, c\u00f3mo construimos. Hay mucha inspiraci\u00f3n en la disciplina, en el trabajo colectivo y en entender que los proyectos se sostienen con peque\u00f1as decisiones repetidas todos los d\u00edas. Esta idea la tomamos de la serie\u00a0The Last Dance<\/em>\u00a0de\u00a0Michael Jordan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?
<\/strong>\u00daltimamente, la inspiraci\u00f3n viene mucho de observar proyectos que logran mantenerse fieles a su esencia con el tiempo. Espacios que no necesitan hacer ruido para ser relevantes, porque tienen claridad en lo que son. Tambi\u00e9n de personas que entienden el proceso creativo como algo continuo, no como momentos aislados.

Lugar:\u00a0Baja California.
Proyecto: Great White<\/strong><\/a>.
Persona:\u00a0Miley Cyrus.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?
<\/strong>Probablemente ser\u00eda alguien que entienda esa misma sensibilidad: alguien que valore los detalles, que tenga una visi\u00f3n clara pero flexible y que disfrute tanto el proceso como el resultado. Porque al final, todo lo que sucede aqu\u00ed parte de eso. Nos encantar\u00eda poder colaborar con\u00a0Tissimum<\/strong><\/a>,\u00a0Havre Studio<\/strong><\/a>\u00a0or\u00a0Serge Basics<\/strong><\/a>.<\/p>\n\n\n\n

Answers by Kim Cervantes Bon<\/a>, fundadora y directora de Sin\u00f3nimo.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

La inspiraci\u00f3n viene mucho de observar proyectos que logran mantenerse fieles a su esencia con el tiempo. Espacios que no necesitan hacer ruido para ser relevantes, porque tienen claridad en lo que son. Tambi\u00e9n de personas que entienden el proceso creativo como algo continuo, no como momentos aislados. <\/p>","protected":false},"author":8470,"featured_media":211147,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"places","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17851],"tags":[],"class_list":["post-211146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cafeterias-y-panaderias"],"acf":[],"mb":[],"yoast_head":"\nSin\u00f3nimo Brunch - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/sinonimo-brunch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sin\u00f3nimo Brunch - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"La inspiraci\u00f3n viene mucho de observar proyectos que logran mantenerse fieles a su esencia con el tiempo. 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Nos interesa crear un espacio donde descubrir objetos tambi\u00e9n signifique descubrir una conexi\u00f3n personal, inesperada y duradera.","rel":"","context":"In "Galer\u00edas y museos"","block_context":{"text":"Galer\u00edas y museos","link":"https:\/\/errr-magazine.com\/english\/category\/places\/galerias-y-museos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-18-at-1.14.08-pm-copy.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-18-at-1.14.08-pm-copy.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-18-at-1.14.08-pm-copy.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-18-at-1.14.08-pm-copy.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/errr-magazine.com\/wp-content\/uploads\/2026\/05\/Screenshot-2026-05-18-at-1.14.08-pm-copy.jpg?resize=1050%2C600&ssl=1 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"mfb_rest_fields":["title","yoast_head","yoast_head_json","jetpack_featured_media_url","jetpack-related-posts","jetpack_sharing_enabled"],"_links":{"self":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/211146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/users\/8470"}],"replies":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/comments?post=211146"}],"version-history":[{"count":1,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/211146\/revisions"}],"predecessor-version":[{"id":211154,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/posts\/211146\/revisions\/211154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/media\/211147"}],"wp:attachment":[{"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/media?parent=211146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/categories?post=211146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/errr-magazine.com\/english\/wp-json\/wp\/v2\/tags?post=211146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}