{"id":209434,"date":"2026-05-13T10:44:22","date_gmt":"2026-05-13T16:44:22","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=209434"},"modified":"2026-06-09T05:24:51","modified_gmt":"2026-06-09T11:24:51","slug":"tura-cafe","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/tura-cafe\/","title":{"rendered":"Tura Caf\u00e9"},"content":{"rendered":"

How did this place come about and what made it different from the start?
<\/strong>TURA<\/strong><\/a> naci\u00f3 de una pl\u00e1tica entre primos durante una cena familiar. Est\u00e1bamos estancados y quer\u00edamos hacer algo distinto, as\u00ed que decidimos apostar por el caf\u00e9 y dejar nuestros trabajos. Desde el inicio, la idea fue clara: llevar el caf\u00e9 de especialidad a un formato m\u00e1s cercano, una cafeter\u00eda de barrio. Un lugar sin prejuicios, donde cualquier persona pudiera entrar, preguntar, probar y sentirse c\u00f3moda, sin importar si sab\u00eda o no de caf\u00e9. La diferencia ha estado en eso: ofrecer buen caf\u00e9 de la regi\u00f3n y un trato cercano. Tambi\u00e9n Xalapa siempre ha estado muy presente en la vibra, la calidez del servicio y los productos. Por eso, en lugar de seguir lo t\u00edpico de una cafeter\u00eda, decidimos incluir cosas como volovanes dulces, pambazos de frijol y hasta una bebida que es nuestra versi\u00f3n del carajillo, pero hecha con torito de cacahuate.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What part of the day, space, or creative process do those who work here enjoy the most?
<\/strong>Nos encanta ver c\u00f3mo el espacio se vuelve un punto de encuentro sin forzarlo. Tanto recibir a personas que vienen por primera vez como ver llegar al cliente de todos los d\u00edas tiene su magia. El caf\u00e9 es importante, claro, pero lo que m\u00e1s disfrutamos es lo que sucede alrededor. Cuando alguien llega, se queda un rato, empieza a platicar con otra persona o se vuelve cliente frecuente, ah\u00ed es donde sentimos que todo vale la pena.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If someone is coming in for the first time, what should they not miss?
<\/strong>El Espresso Tonic o el Flat White.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?
<\/strong>Al inicio nos topamos con muchos comentarios sobre lo que \u201cdeber\u00eda\u201d tener una cafeter\u00eda: que por qu\u00e9 no hab\u00eda frappes, que por qu\u00e9 el men\u00fa era corto o que por qu\u00e9 no ofrec\u00edamos desayunos como tal. S\u00ed nos movi\u00f3 un poco al principio, porque te hace dudar. Pero con el tiempo entendimos que no pod\u00edamos hacer todo para todos. Decidimos enfocarnos en lo que cre\u00edamos y hacerlo bien: una barra de caf\u00e9 de especialidad. Poco a poco fue llegando gente que conect\u00f3 con TURA, y eso fue lo que nos motiv\u00f3 a seguir adelante.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?
<\/strong>M\u00e1s all\u00e1 del caf\u00e9, siempre nos ha importado c\u00f3mo se siente la gente cuando est\u00e1 aqu\u00ed. Hay una frase que nos ha acompa\u00f1ado mucho en el camino: \u201cAprender a preparar caf\u00e9 cualquiera puede hacerlo, pero aprender a ser amable no cualquiera\u201d. Eso es lo que buscamos todos los d\u00edas: que TURA no solo se recuerde por lo que se sirve, sino por c\u00f3mo te hacen sentir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What place, project, or person has inspired you recently and why?
<\/strong>Nos inspira mucho lo que est\u00e1 pasando en Xalapa. Se siente que hay mucha gente haciendo cosas interesantes en caf\u00e9, comida, arte y moda. Hay m\u00e1s apertura para probar cosas nuevas y m\u00e1s ganas de especializarse en distintos rubros para ofrecer mejores productos y servicios. Lugares como Reformanda<\/strong><\/a>, Caferencial<\/strong><\/a>, B\u00e9nula<\/a><\/strong>, El Toque de Gracia<\/strong><\/a>, Aqu\u00ed Horneo<\/strong><\/a>, BamBam<\/strong><\/a>, Fratemo<\/strong><\/a> and Cervecer\u00eda Artesanal Tibur\u00f3n<\/strong><\/a> nos gustan porque cada quien est\u00e1 en lo suyo, pero todos empujan a que la ciudad crezca en ese sentido.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?
<\/strong>Ahorita estamos justo en esa labor. Por nuestro segundo aniversario queremos redise\u00f1ar la bolsa de caf\u00e9 en grano y nos gustar\u00eda hacerlo con ilustradores de Veracruz. M\u00e1s que solo el dise\u00f1o, nos interesa que exista una historia detr\u00e1s: entender c\u00f3mo se pens\u00f3 la pieza y c\u00f3mo fue el proceso creativo. Nos gusta mucho esa idea de construir algo juntos, no solo encargarlo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?
<\/strong>El nombre de TURA viene del juego de palabras entre \u201caltura\u201d y \u201ccultura\u201d. Dentro de la cafeter\u00eda tenemos un cuadro con una d\u00e9cima escrita inspirada en TURA. Un artista de son jarocho la escribi\u00f3 cuando iniciamos el proyecto y nos recuerda la emoci\u00f3n que sentimos el primer d\u00eda. No todo el mundo lo sabe, pero para nosotros es algo muy especial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?
<\/strong>Ser\u00eda Xalapa, sin pensarlo mucho. Y si fuera un disco, ser\u00eda\u00a0\u00bfQui\u00e9n Trae Las Cornetas?\u00a0<\/em>de\u00a0Rawayana. Lo escuchamos much\u00edsimo cuando empezamos y se qued\u00f3 como parte de la vibra de TURA.<\/p>\n\n\n\n

Answers by Gilberto Montero Dom\u00ednguez<\/a> (fundador y administrador) y Francisco A. Mej\u00eda Garc\u00eda<\/a> (barista y fundador).<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Desde el inicio, la idea fue clara: llevar el caf\u00e9 de especialidad a un formato m\u00e1s cercano, una cafeter\u00eda de barrio. Un lugar sin prejuicios, donde cualquier persona pudiera entrar, preguntar, probar y sentirse c\u00f3moda, sin importar si sab\u00eda o no de caf\u00e9. <\/p>","protected":false},"author":8444,"featured_media":209441,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"places","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[],"class_list":["post-209434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places"],"acf":[],"mb":[],"yoast_head":"\nTura Caf\u00e9 - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/tura-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tura Caf\u00e9 - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Desde el inicio, la idea fue clara: llevar el caf\u00e9 de especialidad a un formato m\u00e1s cercano, una cafeter\u00eda de barrio. 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