{"id":200256,"date":"2026-02-22T07:00:00","date_gmt":"2026-02-22T13:00:00","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=200256"},"modified":"2026-06-09T05:29:04","modified_gmt":"2026-06-09T11:29:04","slug":"el-negocio-de-los-videos-musicales","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/el-negocio-de-los-videos-musicales\/","title":{"rendered":"The Business of Music Videos"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

What pieces or projects have you been working on lately?<\/strong>
I just announced my first-ever workshop called The Business of Music Videos<\/em>! It\u2019s my little attempt to make music video creation more fun and manageable for musicians by helping them get creative and push the limits of their ideas and budgets. It\u2019s happening March 29th, and I might be the most excited about it. I love talking about videos and ideas with people.<\/p>\n\n\n\n

Beyond that, I\u2019ve been working closely with musicians waist<\/a><\/strong> and Serendipiti<\/a><\/strong> on their visuals. These two acts bring me so much joy and give me so much freedom, it\u2019s such a blessing! I have a lot of fun working with them both. I feel very lucky to be working with two acts who are so dynamic on the screen.<\/p>\n\n\n\n

Both of my recent music videos for those two (\u201cbravado<\/a><\/strong>\u201d for waist, and \u201cFeather<\/a><\/strong>\u201d for Serendipiti, feat. Amela<\/a><\/strong>) were clips I had very clear, strong visions for months before we made them happen. The types of ideas that you can\u2019t get out of your head, and both incredibly rooted in the feeling of the song. They both really surrendered to the vision I had, and thanks to some wonderful teamwork and crews the final clips came out so well.<\/p>\n\n\n\n

I also realised in retrospect that both clips are a really funny complement to each other. Both involve a camera spinning around the artist. One as a bunch of high energy fast cuts, and one as an emotive, paced one-shot. Same same but different.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What did you learn (or unlearn) while working on them?<\/strong><\/strong>
\u201cFeather\u201d reminded me that I can\u2019t keep being my own production designer. I nearly had a mini on-set crisis while trying to hang some uncooperative fabric.<\/p>\n\n\n\n

In creating my Music Video workshop, I\u2019ve had to really reflect on what I wish I\u2019d known when I was making my first music videos, and try to dissect my own process. It was an experiment in \u201cun-remembering\u201d what I know now, and trying to pinpoint what would be most efficient and effective for those stepping into that space for the first time.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What words, ideas or emotions were going through your head?<\/strong><\/strong>
It\u2019s funny\u2014I often say I\u2019m not a very emotional person, but my video work can be incredibly based in emotion over technique and form. That\u2019s probably because I\u2019m self-taught, and I think of a vibe before I think of practical elements.<\/p>\n\n\n\n

I knew \u201cbravado\u201d had to be fast paced. Everything was based on constant momentum: the camera, the boys, the pacing\u2014always changing. The cuts couldn\u2019t be routine either, they had to be sharp, sudden. No predictability. Maybe \u201cbravado\u201d is just my little love letter to what I wish for waist in their career: dynamic, and always on the move.<\/p>\n\n\n\n

\u201cFeather\u201d was about connection. I had this strong conviction that Amela, who co-wrote the song and features on the track, had to be in the clip too. Serendipiti and Amela are empowering each other, and also channeling their emotions together. They're hurting, healing and processing through their bond.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Were there any conversations, movies, music, or books that made their way into that work?<\/strong><\/strong>
I am so inspired by films & TV\u2014sometimes in ways that might be a bit leftfield or just a little secret easter egg for me. I\u2019ll pinch lighting palettes or narrative ideas from the weirdest places. In my treatment for \"Stronger Now<\/a><\/strong>\u201d by SAMMM<\/a><\/strong>, the lighting inspo was literally just a still from Del Toro\u2019s Crimson Peak<\/em><\/a><\/strong> . Also, \u201cRead Receipts<\/a><\/strong>\u201d for WAAX<\/strong><\/a> came at a time when my partner was watching A LOT of The Sopranos<\/a><\/strong><\/em>.<\/p>\n\n\n\n

I don\u2019t think \u201cFeather\u201d or \u201cbravado\u201d have a root in a specific film, but I know there are a lot of films I WANT to base future work on. If anyone is tempted by a Wushu-inspired video a la Crouching Tiger, Hidden Dragon<\/em> <\/a><\/strong>or Hero<\/a><\/strong><\/em>, hit a girl UP. I have IDEAS.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What's been the most difficult thing you've faced recently in your creative process?<\/strong>
I didn\u2019t bring a resolution into 2026 but I did bring a saying: \u201cThe closer you are to something, the harder it is to see it\u201d. That\u2019s been my challenge for my creative process recently, but also everything in life. Stepping back, reframing, re-examining.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What is your favorite restaurant and what do you recommend we order?<\/strong><\/strong>
Happy Boy<\/a><\/strong>! Best casual fine dining Chinese in Brisbane. I\u2019m getting chilli wontons, eggplant pork, and green beans with white rice. Plus a glass of Australian wine.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If your life were a movie this month, what would it be called and who would write the soundtrack?<\/strong><\/strong>
My ideal vision of myself is as a plucky Ghibli protagonist. Maybe Joe Hisaishi <\/a><\/strong>is available. This past month can be called Apple Slices on Toast<\/em>after my current breakfast fixation.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Recommend one or more artists you follow who inspire you, and tell us what you like most about their work or their way of working.<\/strong><\/strong>
Angelique Armstrong<\/a><\/strong>of the band Telenova<\/a><\/strong>is out there creating visually stunning videos that are incredibly cohesive and emotive. I get so excited whenever she teases new work.<\/p>\n\n\n\n

I also think all film-lovers should deep dive into the Taiwanese director Hou Hsiao Hsien<\/strong><\/a>. I watched The Assassin<\/a><\/strong><\/em> last year and couldn't believe the power he imbues in long, still takes.
<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

It\u2019s funny\u2014I often say I\u2019m not a very emotional person, but my video work can be incredibly based in emotion over technique and form. <\/p>","protected":false},"author":8199,"featured_media":200259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"yes","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17849],"tags":[],"class_list":["post-200256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews"],"acf":[],"mb":[],"yoast_head":"\nEl negocio de los videos musicales - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/el-negocio-de-los-videos-musicales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El negocio de los videos musicales - 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