{"id":199917,"date":"2026-02-12T20:09:12","date_gmt":"2026-02-13T02:09:12","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=199917"},"modified":"2026-02-12T21:33:12","modified_gmt":"2026-02-13T03:33:12","slug":"koneko-sweet-stand","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/koneko-sweet-stand\/","title":{"rendered":"Koneko Sweet Stand"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-683x1024.jpg\" alt=\"\" class=\"wp-image-199921 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_46359720-46391341_1429-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>How did this place come about and what made it different from the start?<\/strong><br>From the start, I wanted to open a shop inspired by Japan. I\u2019ve always been drawn to spaces where the aesthetic and the everyday coexist naturally. When I traveled to Japan, I noticed that many boutiques offered tea or coffee within the same space, and it felt like a very intimate way to welcome people. Not just to sell something, but to invite them to stay.<\/p>\n\n\n\n<p>The original idea was simple: to offer tea, coffee, or matcha while people shopped. We opened with that quiet, almost understated intention. But something unexpected happened. Suddenly, lines started forming; we began receiving Instagram messages for reservations, and many people showed up asking directly for \u201cthe caf\u00e9.\u201d It got a little out of hand\u2026 and it was beautiful.<\/p>\n\n\n\n<p>What started as a small gesture became a meeting point. The team had to grow, we reformulated drinks, organized our processes, added small tables, and adapted the space into something that was taking on a life of its own. I think what made it different from the beginning was that genuine intention to create experience before volume. We never set out to open a caf\u00e9 as such; we simply wanted to share something we loved.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-683x1024.jpg\" alt=\"\" class=\"wp-image-199920 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8790-scaled.jpg 1706w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>What part of the day, space, or creative process do those who work here enjoy the most?<\/strong><br>Every moment has its charm. There\u2019s something special about the calm before opening, and also about the movement when the space fills up. But if we had to choose, it would probably be the moments when we experiment with new recipes. When there are no customers and we can test drinks, adjust flavors, and play with ideas. The space becomes almost like a creative lab: we spend time together, talk, laugh a lot. It\u2019s a very \u201cours\u201d kind of moment.<\/p>\n\n\n\n<p>And of course, we also love when the \u201chouse\u201d is full. When the tables are occupied and the room fills with conversations. Our community gives life to the space. Without that shared energy, it wouldn\u2019t be the same.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-683x1024.jpg\" alt=\"\" class=\"wp-image-199952 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44227016-44257229_1357-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>If someone is coming in for the first time, what should they not miss?<\/strong><br>It\u2019s hard to choose just one thing, because the space is full of small details that tell stories. But if we had to point something out, it would be the matcha bar. It was made 100% by hand by my sisters, who are ceramic artists. Each tile was shaped and painted one by one, featuring illustrations of our little cat, Koko-kun. It\u2019s not just a functional bar, it\u2019s a piece of art that inhabits the space. It\u2019s family, it\u2019s time invested, it\u2019s identity turned into matter.<\/p>\n\n\n\n<p>And of course, you can\u2019t leave without trying the matcha latte. It\u2019s the heart of the place. The first sip captures everything we are: care, intention, and a small shared ritual.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-1024x683.jpg\" alt=\"\" class=\"wp-image-199919 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-1024x683.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-300x200.jpg 300w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-768x512.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-1536x1024.jpg 1536w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-2048x1365.jpg 2048w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8757-2-18x12.jpg 18w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p><strong>What has been an interesting challenge that has made you rethink something about the project?<\/strong><br>When the project grew faster than we ever imagined. The lines thrilled us, but they also created stress. There were moments when we simply couldn\u2019t keep up, and the space began to feel small.<\/p>\n\n\n\n<p>That unexpected growth forced us to rethink our processes, timing, and internal dynamics. We learned that public enthusiasm is a gift, but sustaining it requires structure and care. It was challenging, but necessary in order to grow without losing our essence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-1024x683.jpg\" alt=\"\" class=\"wp-image-199923 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-1024x683.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-300x200.jpg 300w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-768x512.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-1536x1024.jpg 1536w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-2048x1365.jpg 2048w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8745-18x12.jpg 18w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p><strong>What influence, idea, or reference continues to shape the way you work today?<\/strong><br>I find inspiration in every trip I take. Each country leaves me with something: a texture, an idea, a different way of inhabiting spaces. I always return with new references and the desire to reinterpret them through our own identity.<\/p>\n\n\n\n<p>But without a doubt, Japan remains the main inspiration. Not only for its aesthetics, but for its understanding of detail, respect for process, and the beauty found in everyday life. That sensitivity continues to guide our decisions, from spatial design to the way we prepare each drink.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-683x1024.jpg\" alt=\"\" class=\"wp-image-199922 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-CANON_Canon-EOS-REBEL-T3_44816520-44846477_1377-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>What place, project, or person has inspired you recently and why?<\/strong><br>Curiously, what has inspired me most lately is the project itself. Watching it take its first steps and continue evolving has become a constant source of motivation. <br><br>There\u2019s something very special about accompanying a process that is still under construction. I\u2019m excited to see what it will become, how it changes, and how it finds its own voice. Sometimes the greatest inspiration doesn\u2019t come from outside, but from what is growing right in front of you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-683x1024.jpg\" alt=\"\" class=\"wp-image-199949 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_8786-1-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong><br>Along the way, we\u2019ve been fortunate to invite many friends and colleagues to collaborate, and it always turns into a meaningful experience. My sisters have been fundamental, but we\u2019ve also worked with designers, even from Japan, and each collaboration has brought something unique.<\/p>\n\n\n\n<p>Rather than thinking of just one person, I\u2019m excited by the idea of continuing to keep the door open. This little place has allowed me to meet countless creative and sensitive people. I love that the project can be a meeting point where ideas blend and take shape together.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-1024x683.jpg\" alt=\"\" class=\"wp-image-199950 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-1024x683.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-300x200.jpg 300w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-768x512.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-1536x1024.jpg 1536w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-2048x1365.jpg 2048w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0299-18x12.jpg 18w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/683;\" \/><\/figure>\n\n\n\n<p><strong>Is there an object, corner or detail of the place that has a story that few people know?<\/strong><br>Every figurine, every magazine, every object has a story. The space works almost like a living collage of everything that inhabits and inspires me. But there\u2019s one detail few people notice. When the handmade ceramic bar was installed, we handled every tile with great care. Still, during installation, one broke. It wasn\u2019t easy to replace, each piece was unique. We decided to repair it and leave it as it is. It has a small visible \u201cscar.\u201d <\/p>\n\n\n\n<p>For us, it became a quiet symbol: in every process, unexpected things happen. Sometimes there are fractures, but there is also repair. And continuing forward is part of the beauty.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-683x1024.jpg\" alt=\"\" class=\"wp-image-199953 lazyload\" data-srcset=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-683x1024.jpg 683w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-200x300.jpg 200w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-768x1152.jpg 768w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-1024x1536.jpg 1024w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-1365x2048.jpg 1365w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-8x12.jpg 8w, https:\/\/errr-magazine.com\/wp-content\/uploads\/2026\/02\/Copia-de-IMG_0310-1-scaled.jpg 1706w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/figure>\n\n\n\n<p><strong>If this project were a city, a book, or a record, which would it be and why?<\/strong><br>If it were a city, it would be Shimokitazawa in Tokyo. It\u2019s a creative, intimate neighborhood filled with small spaces that have their own identity. It was one of my greatest inspirations and carries that mix of nostalgia, independence, and aesthetic sensitivity that feels very close to the spirit of this project.<\/p>\n\n\n\n<p>If it were an album, it would be <em>Visions<\/em> from <a href=\"https:\/\/open.spotify.com\/intl-es\/artist\/053q0ukIDRgzwTr4vNSwab?si=FE7hL1lpT-WSbUmk5gLHHA\"><strong>Grimes<\/strong><\/a>. There\u2019s something experimental, feminine, and free about it, yet also very intentional and detailed. That balance between sensitivity and structure resembles what we try to do here.<\/p>\n\n\n\n<p>And if it were a book, it would be a manga by <a href=\"https:\/\/www.instagram.com\/ai_yazawa\/\"><strong>Ai Yazawa<\/strong><\/a>. Her stories blend fashion, emotion, and complex characters. There\u2019s style, but also depth. That duality between aesthetics and inner world is something that has always interested me and also lives within this space.<\/p>\n\n\n\n<p><strong>Answers by <a href=\"https:\/\/www.instagram.com\/lucindie\/\">Lucinda Herrera<\/a>, fundadora y directora creativa de <a href=\"https:\/\/www.instagram.com\/koneko_sweetstand\/\">Koneko<\/a><\/strong><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The original idea was simple: to offer tea, coffee, or matcha while people shopped. We opened with that quiet, almost understated intention. 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