{"id":194197,"date":"2025-10-07T08:38:21","date_gmt":"2025-10-07T14:38:21","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=194197"},"modified":"2026-06-09T05:25:20","modified_gmt":"2026-06-09T11:25:20","slug":"testarudo-cafe","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/testarudo-cafe\/","title":{"rendered":"Stubborn Coffee"},"content":{"rendered":"

How did this place come about and what made it different from the start?<\/strong>
Stubborn Coffee<\/a><\/strong> naci\u00f3 con la idea de crear un espacio honesto, sin pretensiones, donde el caf\u00e9 y el servicio se tomaran en serio. Desde el principio quisimos alejarnos del formato de cafeter\u00eda tradicional y construir un punto de encuentro para la Ju\u00e1rez: un lugar tranquilo entre semana, pet-friendly, cowork-friendly y con una est\u00e9tica sencilla pero cuidada. Creemos que la mezcla entre dise\u00f1o, comunidad, branding y caf\u00e9 de especialidad son los cuatro pilares que forman parte de la esencia de Testarudo.<\/p>\n\n\n\n

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What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
La ma\u00f1ana, sin duda. Cuando el local apenas se est\u00e1 llenando de luz y el olor a espresso reci\u00e9n molido se mezcla con el del pan. Es el momento en que todo arranca con calma y cada quien encuentra su ritmo: el barista afinando la m\u00e1quina, haciendo los primeros preparativos, y la gente de la colonia llegando por su caf\u00e9 de siempre. Es una rutina que se disfruta porque tiene su propio pulso.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?<\/strong>
La terraza. Es el coraz\u00f3n del lugar: abierta, llena de vegetaci\u00f3n y con esa luz natural que cambia durante el d\u00eda. Es un espacio que invita a quedarse, a trabajar o simplemente a tomar un caf\u00e9 tranquilo entre plantas. La vegetaci\u00f3n es protagonista del local y le da esa sensaci\u00f3n de refugio en medio de la ciudad.<\/p>\n\n\n\n

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What has been an interesting challenge that has made you rethink something about the project?<\/strong>
Aprender a equilibrar la parte creativa con la operativa. A veces uno se enfoca tanto en la experiencia o en los detalles del dise\u00f1o que olvida lo esencial: la gesti\u00f3n diaria, los horarios, los procesos. En ese sentido, el reto ha sido mantener el alma del proyecto sin perder eficiencia. Nos hizo entender que la hospitalidad tambi\u00e9n es una forma de estructura.<\/p>\n\n\n\n

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What influence, idea, or reference continues to shape the way you work today?<\/strong>
Entendemos Testarudo como una actitud \u2014 la de ser tercos en lo que creemos importante. Somos testarudos en la calidad del caf\u00e9, en la atenci\u00f3n al detalle y en el servicio al cliente. Tambi\u00e9n en mantener nuestra esencia aunque el camino sea m\u00e1s lento. Esa palabra nos recuerda todos los d\u00edas por qu\u00e9 empezamos y qu\u00e9 tipo de lugar queremos seguir siendo.\u00a0\u00a0<\/p>\n\n\n\n

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What place, project, or person has inspired you recently and why?<\/strong>
Nos inspira ver lo que est\u00e1 pasando en otras ciudades con proyectos que combinan caf\u00e9, arte y arquitectura. Sitios como About Coffee en Nueva York o Blank Street<\/a><\/strong> en Londres muestran que un caf\u00e9 puede ser tambi\u00e9n un espacio cultural. Pero sobre todo nos inspiran las personas que vienen cada d\u00eda: sus rutinas, sus conversaciones y su forma de apropiarse del lugar.<\/p>\n\n\n\n

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If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
We'd love to invite someone from the world of design or gastronomy who shares our way of thinking, perhaps a Mexican designer or a young chef experimenting with local ingredients. The idea would be to do a short-term collaboration: a special menu or a temporary installation that unites coffee, art, and craftsmanship.<\/p>\n\n\n\n

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Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Testarudo Caf\u00e9 est\u00e1 dentro de una casa catalogada, y eso lo hace especial desde la entrada. Cada rinc\u00f3n tiene su propia historia, desde los pisos originales hasta los detalles arquitect\u00f3nicos que conservan el esp\u00edritu de \u00e9poca. Nos gusta que la gente explore el espacio y descubra esos rincones m\u00e1gicos que no siempre se ven a simple vista \u2014 cada uno tiene algo que contar y forma parte de la esencia del caf\u00e9.  <\/p>\n\n\n\n

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If this project were a city, a book, or a record, which would it be and why?<\/strong>
Ser\u00eda algo como Lisboa, por su ritmo tranquilo pero lleno de vida, o The Suburbs<\/em> de Arcade Fire<\/strong><\/a>: nost\u00e1lgico, urbano y con una energ\u00eda que mezcla melancol\u00eda y movimiento. Testarudo tiene eso: una mezcla entre lo cotidiano y lo especial, algo que se siente m\u00e1s que se explica.<\/p>\n\n\n\n

Answers by Daniel Aguirre<\/a>, Pablo Morayta, Emilio Morayta<\/a>, socios fundadores de <\/strong>Caf\u00e9 Testarudo.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

We'd love to invite someone from the world of design or gastronomy who shares our way of thinking, perhaps a Mexican designer or a young chef experimenting with local ingredients. The idea would be to do a short-term collaboration: a special menu or a temporary installation that unites coffee, art, and craftsmanship.<\/p>","protected":false},"author":7981,"featured_media":194198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[17458],"tags":[],"class_list":["post-194197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places"],"acf":[],"mb":[],"yoast_head":"\nTestarudo Caf\u00e9 - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/testarudo-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testarudo Caf\u00e9 - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Nos encantar\u00eda invitar a alguien del mundo del dise\u00f1o o la gastronom\u00eda que comparta nuestra forma de pensar, quiz\u00e1 un dise\u00f1ador mexicano o un chef joven que experimente con ingredientes locales. 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