{"id":193876,"date":"2025-10-01T15:50:07","date_gmt":"2025-10-01T21:50:07","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=193876"},"modified":"2026-06-09T05:25:21","modified_gmt":"2026-06-09T11:25:21","slug":"gramo-cafe","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/gramo-cafe\/","title":{"rendered":"Gram Coffee"},"content":{"rendered":"

How did this place come about and what made it different from the start?<\/strong>
Gramo<\/strong><\/a> naci\u00f3 en un garage en plena pandemia, en Cuernavaca. Al inicio no hab\u00eda un plan maestro ni grandes ambiciones: era mitad intento de negocio, mitad hobbie de encierro. Lo que s\u00ed ten\u00edamos claro era la intenci\u00f3n de crear un espacio donde tomar buen caf\u00e9, rodeado de m\u00fasica y dise\u00f1o. Quer\u00edamos traer a Cuernavaca un poco de esa vibra cafetera de la Roma\u2013Condesa, pero con nuestra propia personalidad. Desde entonces, lo diferente fue justo eso: m\u00e1s que un negocio, Gramo arranc\u00f3 como un experimento creativo que se volvi\u00f3 comunidad.<\/p>\n\n\n\n

What part of the day, space, or creative process do those who work here enjoy the most?<\/strong>
Nos encanta el rush: ver la barra en pleno caos, los locales llenos, la energ\u00eda desbordada y la vibra a todo lo que da. Pero tambi\u00e9n disfrutamos el otro extremo: el local tranquilo, con clientes que se quedan horas trabajando, leyendo o dibujando. Gramo es eso: intensidad y calma, pero siempre una buena sentada. Tambi\u00e9n nos gusta mucho el proceso de selecci\u00f3n de caf\u00e9, escoger or\u00edgenes diferentes, dise\u00f1ar el naming y el branding de cada bolsa, es muy divertido.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

If someone is coming in for the first time, what should they not miss?<\/strong>
Cada Gramo es distinto, as\u00ed que lo primero es abrir los ojos y fijarte d\u00f3nde est\u00e1s. Podr\u00edas estar tomando caf\u00e9 en lo que alguna vez fue la casa de Cantinflas<\/strong><\/a>, frente a un mural acu\u00e1tico de Diego Rivera. O debajo de los murales monumentales de Siqueiros en La Tallera<\/strong><\/a>, justo al lado de la casa donde vivi\u00f3 sus \u00faltimos d\u00edas. Tambi\u00e9n podr\u00edas estar a unos pasos de la zona arqueol\u00f3gica de Teopanzolco<\/strong><\/a>, rodeado de una arquitectura reconocida y premiada en el mundo. Dicen que en Gramo somos cazadores de arquitectura top, y si ya visitaste nuestra sucursal de Polanco en Lamartine, lo sabes. Pero en realidad no salimos a cazar: los espacios llegan, se cruzan en nuestro camino y simplemente no sabemos decir que no.<\/p>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?<\/strong>
Decidir abrir Gramo en la CDMX fue un gran reto: la ciudad es otro animal. Al principio fue dif\u00edcil encontrar un equipo de baristas y colaboradores que compartiera nuestra visi\u00f3n, pero la experiencia nos ense\u00f1\u00f3 algo clave: lo m\u00e1s importante siempre es la gente. Hoy podemos decir que contamos con un equipo de confianza que lleva el d\u00eda a d\u00eda y que nos da la seguridad de seguir creciendo sin perder esencia. Y tambi\u00e9n confirmamos algo fundamental: el modelo de Gramo funciona en la Ciudad de M\u00e9xico\u2026 la gente ama Gramo.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

What influence, idea, or reference continues to shape the way you work today?<\/strong>
Salo<\/strong><\/a> y Sara, los fundadores, vienen del cine y del dise\u00f1o gr\u00e1fico. Por eso cada local se piensa como un proyecto creativo: como si fuera una pel\u00edcula. Se dise\u00f1a el set, se eligen los props, se ambienta con una banda sonora y se viste con detalles de dise\u00f1o que aparecen en las bolsitas de caf\u00e9, los men\u00fas, la merch y los stickers que la gente colecciona. Para nosotros, tomar un buen caf\u00e9 es un ritual donde convergen muchas capas. La mayor influencia sigue siendo nuestra propia esencia: Gramo se siente como nosotros. Nuestros clientes lo notan y nos recuerdan que la autenticidad \u2014en gustos, ideas y comunicaci\u00f3n\u2014 es lo que deja huella.<\/p>\n\n\n\n

What place, project, or person has inspired you recently and why?<\/strong>
Siempre estamos en b\u00fasqueda de inspiraci\u00f3n. \u00daltimamente nos ha cautivado Acid Coffee<\/strong><\/a>, una barra en Tokio que descubrimos en Instagram. Sirven caf\u00e9s especiales en copas de vino y venden caf\u00e9 en grano en probetas de colores, como si fuera un laboratorio. No hemos estado ah\u00ed f\u00edsicamente, pero su autenticidad y la forma en que juegan con el color nos recuerdan que la creatividad en el caf\u00e9 no tiene fronteras.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tambi\u00e9n nos marc\u00f3 la serie animada Primal<\/em>, de Genndy Tartakovsky<\/strong><\/a>: la historia de un cavern\u00edcola y un dinosaurio al borde de la extinci\u00f3n que encuentran en su amistad la \u00fanica forma de sobrevivir en un mundo brutal y primitivo. Nos dej\u00f3 tanta huella que hicimos un sticker con Spear, su protagonista, que dice \u201cMato por caf\u00e9\u201d<\/em>. Al final, todos tenemos algo que nos recuerda que sin caf\u00e9, la supervivencia ser\u00eda m\u00e1s dif\u00edcil.<\/p>\n\n\n\n

If your space could invite someone to collaborate for a day, who would it be and what would you do together?<\/strong>
Sin duda invitar\u00edamos a los Hermanos Guti\u00e9rrez<\/strong><\/a> a tocar en vivo. Somos muy fans y suenan diario en alguno de los Gramos. Ya hemos hecho un par de eventos en torno a su m\u00fasica: una listening party<\/em> de su disco El Bueno y El Malo<\/strong><\/a><\/em> en Gramo 3, dentro del Museo Cassa Gaia, y una cena sorpresa de varios tiempos que llamamos \u201cOmakase con Sonido C\u00f3smico<\/strong><\/a>\u201d<\/em>, en honor a su \u00e1lbum m\u00e1s reciente, Sonido C\u00f3smico<\/strong><\/a><\/em>. Esa noche proyectamos sus videos en la pared y dejamos que su m\u00fasica guiara la experiencia. Tal vez alg\u00fan d\u00eda podamos pasar de los homenajes a tenerlos como invitados reales.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?<\/strong>
Hay muchos. En casi todos los Gramos se pueden encontrar piezas art\u00edsticas hechas por Salo o Sara: desde dos cuadros de plastilina creados por Sara especialmente para Gramo, hasta un collage de la pel\u00edcula Dos Veces T\u00fa<\/strong><\/a><\/em>, que originalmente fue un boceto del p\u00f3ster final. En algunos locales incluso puedes comprar un DVD de la \u00f3pera prima de Salo, Ocean Blues<\/strong><\/a><\/em>. Y en Gramo 2, si te fijas bien, todav\u00eda puedes poner un CD en el est\u00e9reo, usando la colecci\u00f3n personal de Salo. Detalles as\u00ed hacen que cada espacio guarde su propia historia.<\/p>\n\n\n\n

If this project were a city, a book, or a record, which would it be and why?<\/strong>
It would be a\u00a0The War On Drugs<\/strong><\/a><\/em>, la banda favorita de los fundadores. Su m\u00fasica tiene algo hipn\u00f3tico y envolvente, como un viaje que combina nostalgia y esperanza, carretera y horizonte abierto. As\u00ed sentimos a Gramo: cada local es un track distinto, con su propio ritmo y atm\u00f3sfera, pero todos conectan en un mismo \u00e1lbum. Cada gramo cuenta.<\/p>\n\n\n\n

Answers by Salo Askenazi<\/a>, co-founder of Gram Coffee<\/a>. <\/strong><\/p>","protected":false},"excerpt":{"rendered":"

Each location is designed as if it were a movie. The set is designed, the props are chosen, the atmosphere is set to a soundtrack, and the design details appear on the coffee bags, menus, merch, and stickers people collect.<\/p>","protected":false},"author":7968,"featured_media":193877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[],"class_list":["post-193876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places"],"acf":[],"mb":[],"yoast_head":"\nGramo Caf\u00e9 - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/gramo-cafe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gramo Caf\u00e9 - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Cada local se piensa como si fuera una pel\u00edcula. 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