{"id":192987,"date":"2025-09-15T16:07:07","date_gmt":"2025-09-15T22:07:07","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=192987"},"modified":"2026-06-09T05:25:30","modified_gmt":"2026-06-09T11:25:30","slug":"cucurucho","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/cucurucho\/","title":{"rendered":"Cucurucho"},"content":{"rendered":"

How did this place come about and what made it different from the start?
<\/strong>Cucurucho<\/strong><\/a> naci\u00f3 como un proyecto familiar que se transform\u00f3 en una plataforma creativa. Su origen se remonta a la cafeter\u00eda que fund\u00f3 mi abuelo en 1977 bajo el nombre La Confianza, que despu\u00e9s evolucion\u00f3 en 2010 hacia lo que hoy conocemos como Cucurucho. Desde el inicio, lo que nos hizo diferentes fue entender el caf\u00e9 como un lenguaje cultural y no solo como un producto. En nuestras barras se cruzan la t\u00e9cnica italiana del espresso, la precisi\u00f3n japonesa en el filtrado y la hospitalidad mexicana. Esa mezcla nos convirti\u00f3 en un punto de encuentro para quienes buscan algo m\u00e1s que \u201cun caf\u00e9\u201d: buscan una experiencia.<\/p>\n\n\n\n

What part of the day, space, or creative process do those who work here enjoy the most?
<\/strong>La ma\u00f1ana, cuando el espacio se llena de aromas de tostado fresco y la barra comienza a cobrar vida, es un momento especial. Para el equipo, lo m\u00e1s inspirador es el proceso creativo de transformar granos en experiencias: elegir caf\u00e9s de origen, medir, probar, ajustar y, al final, compartir con los clientes una taza que cuenta una historia. Ese ritual cotidiano es lo que m\u00e1s disfrutan.<\/p>\n\n\n\n

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If someone is coming in for the first time, what should they not miss?
<\/strong>Definitivamente la barra. All\u00ed es donde se ve la t\u00e9cnica en acci\u00f3n: los drippers japoneses, el espresso medido al gramo, las conversaciones con los baristas. Es un espect\u00e1culo en s\u00ed mismo. Tambi\u00e9n recomendar\u00eda detenerse en los detalles arquitect\u00f3nicos y de dise\u00f1o: cada rinc\u00f3n est\u00e1 pensado para conectar est\u00e9tica y caf\u00e9.<\/p>\n\n\n\n

What has been an interesting challenge that has made you rethink something about the project?
<\/strong>Un desaf\u00edo clave fue crecer sin perder el alma. Al abrir nuevas tiendas y un laboratorio de tostado, nos dimos cuenta de que ten\u00edamos que dise\u00f1ar sistemas de capacitaci\u00f3n, servicio y calidad que sostuvieran la esencia original de cucurucho. Ese reto nos hizo replantear c\u00f3mo transmitir nuestra filosof\u00eda a cada nueva persona que se une al equipo, y nos llev\u00f3 a crear manuales, rituales y un lenguaje propio.<\/p>\n\n\n\n

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What influence, idea, or reference continues to shape the way you work today?
<\/strong>Nos gu\u00eda la idea de que el caf\u00e9 es un espejo. Al preparar y compartir una taza, lo que hacemos es reflejar valores: precisi\u00f3n, hospitalidad, belleza, comunidad. Esa filosof\u00eda se inspira tanto en la cultura japonesa del detalle como en el esp\u00edritu italiano del espresso y en la tradici\u00f3n mexicana de encuentro alrededor de la mesa.<\/p>\n\n\n\n

What place, project, or person has inspired you recently and why?
<\/strong>Jap\u00f3n sigue siendo una gran inspiraci\u00f3n. Este a\u00f1o, nuestra relaci\u00f3n con la comunidad cafetera japonesa y el contacto con su manera de integrar tradici\u00f3n con vanguardia nos ha hecho replantear el futuro de cucurucho and company como un puente cultural entre M\u00e9xico y Asia. Tambi\u00e9n nos inspiran artistas que trabajan desde la disrupci\u00f3n y la autenticidad: desde Ferran Adri\u00e0<\/strong><\/a> en la gastronom\u00eda hasta Yohji Yamamoto<\/strong><\/a> en el dise\u00f1o.<\/p>\n\n\n\n

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If your space could invite someone to collaborate for a day, who would it be and what would you do together?
<\/strong>We\u2019d invite David Byrne<\/strong><\/a>, porque su manera de transformar lo cotidiano en performance art\u00edstico dialoga con lo que hacemos con el caf\u00e9. Imagino un d\u00eda en el que componga un manifiesto sonoro dentro de nuestro laboratorio, mientras tostamos y preparamos caf\u00e9s, y el espacio entero se convierte en una obra h\u00edbrida entre m\u00fasica, aromas y arquitectura.<\/p>\n\n\n\n

Is there an object, corner or detail of the place that has a story that few people know?
<\/strong>In Casa del Fuego<\/strong><\/a> \u2014nuestro laboratorio y showroom\u2014 tenemos un Probat UG22 restaurado, un tostador cl\u00e1sico alem\u00e1n que simboliza nuestra conexi\u00f3n con la historia del caf\u00e9. Al mismo tiempo, all\u00ed convive con roasters de \u00faltima generaci\u00f3n, mostrando el di\u00e1logo entre pasado y futuro. Ese contraste es uno de los secretos que sostienen nuestra identidad.<\/p>\n\n\n\n

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If this project were a city, a book, or a record, which would it be and why?
<\/strong>Ser\u00eda Tokio: ca\u00f3tico y preciso, tradicional y futurista al mismo tiempo.

It would be Rayuela<\/em> de Julio Cort\u00e1zar<\/strong><\/a>, porque se puede recorrer de muchas formas, siempre descubriendo algo nuevo.

Y ser\u00eda Remain<\/em> in Light de Talking Heads<\/strong><\/a>, porque es experimental, contracultural y profundamente humano, justo como nuestro proyecto.<\/p>\n\n\n\n

Respuestas por David Birruete, fundador de Cucurucho.<\/strong><\/a>
<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Japan continues to be a great inspiration. This year, our relationship with the Japanese coffee community and exposure to their way of integrating tradition with the cutting edge has led us to rethink the future of Cucurucho and Company as a cultural bridge between Mexico and Asia. <\/p>","protected":false},"author":7926,"featured_media":192989,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17458],"tags":[17854],"class_list":["post-192987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-places","tag-guia-urbana"],"acf":[],"mb":[],"yoast_head":"\nCucurucho - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/cucurucho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cucurucho - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"Jap\u00f3n sigue siendo una gran inspiraci\u00f3n. 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