{"id":192339,"date":"2025-08-25T13:26:26","date_gmt":"2025-08-25T19:26:26","guid":{"rendered":"https:\/\/errr-magazine.com\/?p=192339"},"modified":"2025-08-25T13:31:19","modified_gmt":"2025-08-25T19:31:19","slug":"faena-durag-desde-mexico-con-cultura-y-orgullo","status":"publish","type":"post","link":"https:\/\/errr-magazine.com\/english\/faena-durag-desde-mexico-con-cultura-y-orgullo\/","title":{"rendered":"Faena: durag desde M\u00e9xico, con cultura y orgullo"},"content":{"rendered":"

Faena<\/a> nace en la Ciudad de M\u00e9xico en 2024 con una misi\u00f3n clara: dar forma a un durag que honre su historia y lo resignifique en el presente. Lo que alguna vez fue herramienta en comunidades esclavizadas y despu\u00e9s s\u00edmbolo de orgullo en la m\u00fasica, el deporte y el arte, hoy encuentra en Faena un espacio de continuidad y expresi\u00f3n.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La marca surge desde una experiencia personal y colectiva. Jordan<\/a>, afrodescendiente, nacido y criado en esta ciudad, concibe a Faena como un proyecto mexicano en todos sus procesos: dise\u00f1o, confecci\u00f3n y producci\u00f3n ocurren en el mismo lugar donde se gest\u00f3 su identidad.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cada pieza funciona como un recordatorio de lo que somos y lo que representamos. Los durags de Faena se presentan en c\u00e1psulas exclusivas, donde conviven dos caminos: la reinterpretaci\u00f3n fiel del dise\u00f1o cl\u00e1sico y una propuesta contempor\u00e1nea que lo transforma en un accesorio actual, con nuevos gestos est\u00e9ticos. Todo se acompa\u00f1a de campa\u00f1as audiovisuales que dan vida a la comunidad alrededor de la marca. Son artistas, atletas y voces creativas quienes se convierten en su rostro, narrando a trav\u00e9s de imagen y movimiento la historia que hay detr\u00e1s de cada drop.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El proyecto tambi\u00e9n abre conversaciones necesarias. Hablar del durag es hablar de siglos de cultura, de resistencia y de orgullo. En Faena se entiende como un objeto que cruza fronteras, que se porta con conciencia y respeto, que se integra a la vida diaria sin perder su origen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Faena es dise\u00f1o, pero tambi\u00e9n comunidad. Es narrativa cultural, pero tambi\u00e9n estilo. Es la posibilidad de portar una tradici\u00f3n y al mismo tiempo proyectarla hacia adelante. Desde la Ciudad de M\u00e9xico hacia el mundo, Faena se propone construir un lenguaje propio hecho de herencia, creatividad y presente.<\/p>","protected":false},"excerpt":{"rendered":"

La marca surge desde una experiencia personal y colectiva. Afrodescendiente, nacido y criado en esta ciudad, su creador concibe a Faena como un proyecto mexicano en todos sus procesos: dise\u00f1o, confecci\u00f3n y producci\u00f3n ocurren en el mismo lugar donde se gest\u00f3 su identidad.<\/p>","protected":false},"author":7791,"featured_media":192340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17462],"tags":[],"class_list":["post-192339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"mb":[],"yoast_head":"\nFaena: durag desde M\u00e9xico, con cultura y orgullo - ERRR MAGAZINE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/errr-magazine.com\/english\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faena: durag desde M\u00e9xico, con cultura y orgullo - ERRR MAGAZINE\" \/>\n<meta property=\"og:description\" content=\"La marca surge desde una experiencia personal y colectiva. Afrodescendiente, nacido y criado en esta ciudad, su creador concibe a Faena como un proyecto mexicano en todos sus procesos: dise\u00f1o, confecci\u00f3n y producci\u00f3n ocurren en el mismo lugar donde se gest\u00f3 su identidad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/errr-magazine.com\/english\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\" \/>\n<meta property=\"og:site_name\" content=\"ERRR MAGAZINE\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-25T19:26:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-25T19:31:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2025\/08\/AYLEDINRED1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marina V\u00e9lez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marina V\u00e9lez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\"},\"author\":{\"name\":\"Marina V\u00e9lez\",\"@id\":\"https:\/\/errr-magazine.com\/#\/schema\/person\/dc795a3be43d63e4ff57a800db5ccb96\"},\"headline\":\"Faena: durag desde M\u00e9xico, con cultura y orgullo\",\"datePublished\":\"2025-08-25T19:26:26+00:00\",\"dateModified\":\"2025-08-25T19:31:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\"},\"wordCount\":321,\"image\":{\"@id\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/errr-magazine.com\/wp-content\/uploads\/2025\/08\/AYLEDINRED1.jpg\",\"articleSection\":[\"Noticias\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\",\"url\":\"https:\/\/errr-magazine.com\/faena-durag-desde-mexico-con-cultura-y-orgullo\/\",\"name\":\"Faena: durag desde M\u00e9xico, con cultura y orgullo - 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